Brand Tone

Confident, Proud, Personal, Approachable, Authentic

Brand Values

• •Craftsmanship
• •Quality
• •Sustainability
• •Timelessness & Durability
• •Uniqueness & Individuality
• •Authenticity

Best Practices

• •Highlight Core Values: Consistently refer to values like quality, sustainability, craftsmanship, and timelessness in product descriptions, social media, and all communications.
• •Personalize Communication: Maintain a personal connection by referencing the artisan's passion and customer interactions.
• •Emphasize Uniqueness: Promote individuality by suggesting products help customers 'embrace your individuality'.
• •Use Sensory Language: Describe how the products 'feel good' to create an emotional connection.
• •Showcase Craftsmanship: Detail the handmade nature of the products, emphasizing skill and attention to detail.

Social Perception

Highly positive customer feedback, appreciation for handmade quality, seen as high-quality and durable, personal connection.

Copy Examples

• •Experience artisan perfection with our handcrafted leather goods.
• •Each piece is made with the finest Italian leather and Swiss craftsmanship.
• •Designed to be lasting 'like an old friend or a talisman'.
• •Embrace your individuality and be proud of who you are with Vicus Pellen.
• •We don't just make leather goods; we craft future heirlooms, imbued with care and designed to reflect your unique style.