Brand Tone

Mystical, Empowering, Knowledgeable, and Welcoming

Brand Values

• •Spirituality & Magick
• •Individuality & Self-Expression
• •Authenticity & Quality
• •Knowledge Sharing & Education
• •Community & Inclusivity
• •Ethical Practices (Implied)

Best Practices

• •Embrace Mystical & Empowering Language: Consistently use words and phrases that evoke a sense of wonder, ancient wisdom, personal power, and spiritual connection (e.g., "sacred," "magick," "ritual," "awaken," "empower," "goddess," "ancient," "wisdom," "intention").
• •Maintain a Welcoming and Inclusive Voice: Address the audience with warmth and acceptance (e.g., "kindred spirit," "hail and welcome," "whatever your path"). Ensure language is open and inviting to practitioners of all levels and traditions within the esoteric community.
• •Highlight Artisanal Qualities & Intention: When describing products, emphasize the handmade nature, the care taken in creation, and the intention behind them (e.g., "handcrafted with intention," "lovingly poured," "ethically sourced," "hand-selected"). This reinforces the value of authenticity and quality.
• •Educate and Guide Gently: Position the brand as a knowledgeable resource without being condescending. Offer insights, explanations (like in the crystal section), and invitations to learn more through the blog or school. This builds trust and authority.
• •Weave in Brand Values Naturally: Subtly incorporate the brand's core values like individuality, self-expression, and ethical considerations into product descriptions, social media posts, and email communications. For example, connecting a product to "expressing your unique essence" or mentioning the "vegan and natural" qualities of an oil.

Social Perception

A trusted source for unique spiritual and witchcraft supplies. Caring and passionate about their craft. Knowledgeable and supportive for those on a spiritual journey, especially beginners, due to their coaching and educational content. A "beautifully alternative" business that caters to a niche market seeking to express their individuality.

Copy Examples

• •Headline: Unlock Your Inner Oracle. Discover Our New Collection of Hand-Selected Tarot Decks. Body: "Step into your power and illuminate your path. Each deck in our new collection is chosen with intention, ready to whisper ancient secrets and guide your intuition. Hail and welcome, truth-seeker."
• •Instagram Post (Image of a handmade candle and crystals): Caption: "Infuse your sacred space with the pure essence of magick. ✨ Our handcrafted ritual candles are lovingly poured under auspicious moons, paired with ethically sourced crystals to amplify your intentions. What rituals are you manifesting this week, Goddess? #VictorianGoddess #HandmadeMagick #CrystalHealing #SacredSpace #WitchcraftSupplies"
• •Email Subject: Awaken the Goddess Within: New Arrivals & Ancient Wisdom Body Snippet: "Greetings, kindred spirit! This month, we delve into the heart of empowerment with new potions to nurture your spirit and handcrafted talismans to protect your journey. Explore our latest arrivals and remember the potent magick that resides within you. [Link to New Arrivals] P.S. Don't forget to check out our latest blog on harnessing the energy of the coming Full Moon! [Link to Blog]"
• •Product Description (for a "Prosperity Spell Kit"): "Invite abundance into every facet of your life with our meticulously crafted Prosperity Spell Kit. Where Olde World Wisdom meets New World Magick, this kit contains everything a budding or seasoned practitioner needs to manifest their desires. Each element is chosen for its potent properties, from hand-rolled beeswax candles to carefully selected herbs and a charged crystal. Embrace your power to create the reality you deserve."
• •Facebook Ad Targeting Spiritual Seekers: Headline: Your Spiritual Journey Starts Here. Welcome to Victorian Goddess. Body: "Feeling called to explore your spiritual path? Victorian Goddess offers a welcoming sanctuary for every seeker. From handcrafted ritual tools and ethically sourced crystals to insightful guidance from our Magick Goddess School, find everything you need to awaken your inner power. Whatever your path, you are welcome here. Shop now and receive 10% off your first order."