Brand Tone

Passionate and Knowledgeable, Appreciative of History and Craftsmanship, Elegant and Refined, Helpful and Service-Oriented, Primarily Japanese-focused in Communication

Brand Values

• •Authenticity: Offering genuine antique pieces and faithfully created new-antique items.
• •Quality and Durability: Emphasizing well-made items that have stood the test of time or are built to last.
• •Preservation of History: By restoring and selling antiques, they contribute to keeping historical craftsmanship alive.
• •Beauty and Aesthetics: A clear appreciation for the unique beauty and design of Victorian and antique styles.
• •Customer Satisfaction: Implied through detailed information, services like restoration, and catering to specific client needs (e.g., businesses).

Best Practices

• •Storytelling is Key: For every piece, especially antiques, there's a story. Weave narratives about the item's origin, craftsmanship, or historical context into descriptions to enhance its value and emotional appeal.
• •Emphasize Quality and Craftsmanship: Use descriptive adjectives that highlight the superior materials, techniques, and artistry of the products. Words like "handcrafted," "meticulously restored," "heirloom quality," and "time-honored" reinforce brand values.
• •Maintain Visual Consistency: Ensure that the language used in copy complements the elegant and refined visual style seen on Instagram and the website. The tone should feel as curated as the products themselves.
• •Educate and Inform: Continue to share knowledge about the Victorian era, antique care, different styles, and the restoration process. This positions the brand as an expert and builds trust, aligning with the informative tone seen on their YouTube channel.
• •Be Authentic and Passionate: Let the genuine love for antiques shine through in the language. An enthusiastic and sincere tone will resonate more strongly with fellow enthusiasts and customers.

Social Perception

Specialist Destination, Trusted Source, High-End/Niche, Enthusiast Hub

Copy Examples

• •Own a piece of history. This exquisite Victorian-era writing desk, lovingly restored by our artisans, brings timeless elegance and unparalleled craftsmanship to your home. Discover the stories held within its grain. #VictorianCraft #AntiqueDesk #TimelessElegance #JapaneseAntiques #Nagano
• •Victorian Charm, Modern Craftsmanship. Explore our Oak Leaf collection – newly created pieces with the soul of an antique, designed to bring enduring style to your contemporary spaces. [Link to Oak Leaf Collection]
• •Transform your home into a sanctuary of style. At Victorian Craft, discover unique antique lighting, furniture, and décor that tell a story. Visit our showroom in Matsumoto or explore online. Your journey into timeless design starts here. #AntiqueFurnitureJapan #VictorianDecor #HomeInspiration
• •Watch light dance through history. In this video, we explore the intricate beauty of our latest collection of antique stained glass panels, salvaged and preserved for a new generation. Learn about their origins and how they can illuminate your space. Visit us at www.victoriancraft.com for more. #StainedGlass #AntiquePreservation #VictorianCraftNagano
• •Just arrived! A stunning set of Victorian-era dining chairs, showcasing intricate carvings and rich patina. Ready to grace your dining room with history and elegance. See more: [shortlink] #AntiqueFinds #VictorianChairs #LSMVictorianCraft