Brand Tone

Artistic & Creative, Thoughtful & Meaningful, Authentic & Original, Quality-Conscious, Global & Inclusive, Slightly Understated & Sophisticated

Brand Values

• •Creativity & Artistry
• •Originality
• •Quality & Care
• •Meaning & Storytelling
• •Global Citizenship & Inclusivity
• •Sustainability & Responsibility
• •Independence from Fleeting Trends

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly document the brand's personality, tone (artistic, thoughtful, authentic), core values, 'do's and don'ts' for language, and provide examples of on-brand copy. This guide should be accessible to everyone involved in content creation.
• •Prioritize Storytelling: Infuse copy with narratives, whether it's the inspiration behind a design, the artist's story, or the feeling the product evokes. This aligns with KAFT's core concept of designs having stories.
• •Use Evocative and Descriptive Language: Choose words that appeal to the senses and spark curiosity, reflecting the artistic and thoughtful nature of the brand. Avoid overly technical jargon or generic marketing speak.
• •Maintain Authenticity and Originality: Ensure the copy reflects genuine passion for art and design. Steer clear of clichés or mimicking fleeting trends, staying true to KAFT’s value of originality.
• •Review and Refine Consistently: Regularly audit all brand communications (website, social media, emails, ads) to ensure the tone remains consistent and aligned with the brand values and audience understanding. Gather feedback and be prepared to adapt slightly as the brand evolves, without losing its core essence.

Social Perception

Highly Regarded for Design & Quality, Trusted Brand, Appeals to individuals seeking distinctiveness, Positive Customer Experience

Copy Examples

• •Instagram Post (Image: T-shirt with an intricate nature-inspired design): Wear a story. Our 'Whispering Woods' tee isn't just a garment; it's an invitation to explore the quiet narratives woven into every thread. Designed by [Artist Name], inspired by the untold tales of the forest. Discover the collection. #Kaft #ArtYouCanWear #DesignStory
• •Website Product Description (For a uniquely designed bag): The 'Urban Cartographer' Bag: More than an accessory, it's a companion for your daily explorations. Crafted with durable, high-quality materials and featuring an exclusive illustrative design that speaks to the wanderer in all of us. Carry your world, artfully. #KaftDesign #OriginalArt #MeaningfulObjects
• •Email Newsletter Snippet (Announcing a new collection): At KAFT, we believe in design that resonates. Our new 'Echoes of Antiquity' collection draws inspiration from timeless patterns and forgotten scripts, reinterpreted for the modern soul. Each piece is a conversation between past and present. Explore designs that tell a story. #KaftWorld #CreativeJourney #TimelessDesign
• •Facebook Ad (Targeting individuals interested in art and unique fashion): Tired of the same? KAFT offers a curated world of wearable art and thoughtfully designed goods. We collaborate with artists to bring you original pieces that express individuality. Find your unique Vibe. Shop KAFT. #WearableArt #KaftStyle #NotForEveryone (Though the last hashtag is a bit edgy, it aligns with their 'stay away from populist minds' stance)
• •About Us Page Snippet (Reinforcing brand philosophy): KAFT was born from a desire to infuse everyday life with art and meaning. We are a collective of designers and dreamers committed to originality, quality, and the stories that make us human. We don't just create products; we craft experiences. Join our journey. #KaftEthos #DesignWithPurpose #ArtLovers