Brand Tone

spiritual, calming, positive, inspiring, and aspirational

Brand Values

• •Spirituality & Well-being
• •Quality & Exclusivity
• •Self-care & Empowerment
• •Aesthetics & Timeless Design
• •Positive Energy
• •Environmental Consciousness

Best Practices

• •Embrace Spiritual & Uplifting Language: Consistently use words and phrases that evoke feelings of peace, harmony, positivity, magic, and spiritual connection (e.g., "sacred," "radiant," "soulful," "align," "manifest," "serene," "vibrant").
• •Focus on Benefits Beyond the Physical: Highlight how the products contribute to emotional well-being, balance, and personal growth, rather than just their physical attributes. Speak to the customer's aspirations for a more intentional and authentic life.
• •Maintain an Elegant & Calm Voice: Avoid overly casual slang or aggressive sales tactics. The language should feel sophisticated, gentle, and inviting, reflecting the aesthetic of the brand.
• •Incorporate Sensory Details: When describing products like aromatherapy or crystals, use evocative language that appeals to the senses – how they feel, smell, and the atmosphere they create (e.g., "seductive combination of rose, patchouli, ylang ylang and jasmine creates a sensual and dreamlike experience").
• •Weave in Brand Values: Subtly reinforce values like quality, authenticity, self-care, and positive energy in product descriptions, social media captions, and all communications to build a cohesive brand story.

Social Perception

a high-quality, trustworthy source for spiritual and wellness products, particularly crystals and jewelry, in Sweden

Copy Examples

• •Adorn your wrist with more than just beauty. Our Serenity Bracelet, featuring handpicked Amethyst, is a whisper of peace in your everyday hustle. Let its calming energy ground you and elevate your spirit. Find your center, effortlessly. ✨
• •Pause. Breathe. Reconnect. 🌿 Our latest collection of aromatherapy candles is here to transform your space into a sanctuary of tranquility. Which scent will you choose to enhance your vibe today? #VibesOfMind #SelfCareRitual #PositiveEnergy
• •Unlock your inner radiance 💖. This week at Vibes of Mind, we're celebrating the journey to authenticity. Discover our curated selection of crystals and jewelry designed to empower your truest self and bring harmony to your soul. Your moment of balance awaits.
• •Crafting moments of magic, just for you. Explore exclusive, high-quality crystals and spiritual treasures designed to illuminate your path. Welcome to Vibes of Mind.
• •Create your own sacred space. Our 'Home Harmony' kit, complete with cleansing sage, protective Black Tourmaline, and calming incense, offers everything you need to purify your environment and invite in waves of positive energy. Embrace the ritual, transform your home.