Brand Tone

Youthful & Trendy, Feminine & Playful, Aspirational & Confident, Informal & Relatable

Brand Values

• •Self-expression & Individuality
• •Femininity & Empowerment (Youthful context)
• •Trendiness & Relevance
• •Joy & Positivity

Best Practices

• •Define Your Persona Clearly: Understand exactly who the menina is you're talking to – her age, aspirations, language, and what excites her. This will guide word choice and style.
• •Use a Consistent Lexicon: Develop a list of brand-approved words, phrases, emojis, and even slang (if appropriate for the audience) that align with the Vibe de Menina (e.g., glow, slay, vibey, aesthetic, ✨, 💖). Avoid overly formal or technical language.
• •Embrace Storytelling: Connect with your audience by weaving narratives around your products that resonate with their lifestyle and aspirations. Show, don't just tell, how your products help them achieve their desired vibe.
• •Stay Authentic and Relatable: Even if aspirational, the tone should feel genuine and approachable. Use a conversational style, ask questions, and reflect the language your target audience uses.
• •Be Consistent Across All Channels: Ensure the tone is the same on your website, product descriptions, email marketing, and any potential future social media. This builds brand recognition and trust.

Social Perception

The phrase vibe de menina is actively used by younger audiences, particularly on platforms like TikTok, to describe a certain aesthetic that can range from delicate and sweet to confident and stylish. It's associated with fashion, beauty, and lifestyle choices that are seen as feminine, trendy, and expressive. There's a community aspect, with users sharing ideas and inspiration related to achieving this vibe. The perception seems largely positive and associated with self-confidence and embracing a youthful, girly style.

Copy Examples

• •Unlock your ultimate 'menina' vibe. ✨ Shop the latest drops made for you.
• •Dress like the icon you are. Our new collection is pure Vibe de Menina energy! 💖
• •Good vibes only. ✌️ Find your happy look with pieces that scream confidence and fun. #VibeDeMenina
• •Hey gorgeous! Ready to turn heads? Our must-haves are here to give you that effortless 'menina' glow. 😉
• •Your style story starts here. Express every shade of you with Vibe de Menina. 👑