Brand Tone

Empowering, Elegant & Sophisticated, Confident, Authentic & Sincere, Quality-focused

Brand Values

• •Empowerment of Women: Providing fashion that instills confidence and celebrates individuality.
• •Timeless Style & Modernity: Focusing on 'timeless pieces with a modern, versatile edge.'
• •Quality & Craftsmanship: Commitment to 'quality you can feel' and 'premium materials.'
• •Authenticity: A founding principle of the brand.
• •Ethical Production: Styles designed and made with a commitment to ethical production, particularly highlighting 'Made in USA.'
• •Customer-Centricity: Making getting dressed 'the easiest (and most fun) part of your day' and offering returns/exchanges.

Best Practices

• •Provide examples of 'do's and don'ts' for communication across all platforms.
• •Highlight core values consistently, weaving in mentions of key values like empowerment, timeless style, quality, authenticity, and ethical production naturally within product descriptions, social media, and brand storytelling.
• •Regularly mention the 'Made in USA' aspect if it’s a key differentiator.
• •The language should reflect genuine passion for the product, quality, and the empowerment of women, aligning with the stated brand principle of 'authenticity.'
• •Regularly audit website copy, social media posts, and marketing materials to ensure the tone remains consistent and continues to align with the brand's evolving identity and customer expectations.

Social Perception

A provider of high-quality, stylish, and empowering fashion for modern women, building trust and appealing to conscious consumers with emphasis on 'Made in USA' and 'ethical production.' Positive perception regarding selection and quality.

Copy Examples

• •Wear Viarous, and wear your confidence.
• •Viarous: Empowering women through timeless, modern fashion.
• •Experience the sophistication of Viarous, designed for the modern woman.
• •Our commitment to quality and ethical production ensures fashion you can feel good about.
• •Discover timeless pieces with a modern, versatile edge at Viarous.