Tono de Marca

Empowering, Elegant & Sophisticated, Confident, Authentic & Sincere, Quality-focused

Valores de Marca

• •Empowerment of Women: Providing fashion that instills confidence and celebrates individuality.
• •Timeless Style & Modernity: Focusing on 'timeless pieces with a modern, versatile edge.'
• •Quality & Craftsmanship: Commitment to 'quality you can feel' and 'premium materials.'
• •Authenticity: A founding principle of the brand.
• •Ethical Production: Styles designed and made with a commitment to ethical production, particularly highlighting 'Made in USA.'
• •Customer-Centricity: Making getting dressed 'the easiest (and most fun) part of your day' and offering returns/exchanges.

Mejores Prácticas

• •Provide examples of 'do's and don'ts' for communication across all platforms.
• •Highlight core values consistently, weaving in mentions of key values like empowerment, timeless style, quality, authenticity, and ethical production naturally within product descriptions, social media, and brand storytelling.
• •Regularly mention the 'Made in USA' aspect if it’s a key differentiator.
• •The language should reflect genuine passion for the product, quality, and the empowerment of women, aligning with the stated brand principle of 'authenticity.'
• •Regularly audit website copy, social media posts, and marketing materials to ensure the tone remains consistent and continues to align with the brand's evolving identity and customer expectations.

Percepción Social

A provider of high-quality, stylish, and empowering fashion for modern women, building trust and appealing to conscious consumers with emphasis on 'Made in USA' and 'ethical production.' Positive perception regarding selection and quality.

Ejemplos de Copy

• •Wear Viarous, and wear your confidence.
• •Viarous: Empowering women through timeless, modern fashion.
• •Experience the sophistication of Viarous, designed for the modern woman.
• •Our commitment to quality and ethical production ensures fashion you can feel good about.
• •Discover timeless pieces with a modern, versatile edge at Viarous.