Brand Tone

Elegant, Functional, Reassuring

Brand Values

• •Quality and Style
• •Functionality
• •Affordability
• •Customer Satisfaction
• •Inspiration

Best Practices

• •Focus on 'Elegant Functionality': Consistently highlight how products not only look good but also solve a problem or make life easier and more stylish, reinforcing the blend of beauty and practicality.
• •Maintain a Helpful and Reassuring Stance: Especially in customer service interactions, FAQs, and transactional emails, ensure the tone is supportive, clear, and reinforces trust in the brand and its processes.
• •Use descriptive language, focusing on quality, design, and the benefits of the products.
• •Incorporate customer testimonials and reviews to showcase product satisfaction.
• •Ensure a simple and secure shopping experience is reflected in all communication.

Social Perception

A reliable source for stylish, modern, and affordable home goods.

Copy Examples

• •Transform your living spaces with our thoughtfully curated selection of home décor and furnishings.
• •Discover trend-setting products that seamlessly combine style and functionality.
• •Experience a simple and secure shopping journey with our dedicated customer service team.
• •Elevate your home with elegance and quality, reflecting your unique style.
• •Imagine your favorite blooms, beautifully showcased.