Brand Tone

introspective, surreal, darkly humorous, and slightly anxious

Brand Values

• •Artistic Expression: Showcasing unique, personal, and unconventional creativity.
• •Authenticity: Exploring genuine and often uncomfortable emotions and societal observations.
• •Individuality: Catering to an audience that appreciates a distinct and non-mainstream style.
• •Connection through Shared Experience: Resonating with audiences on themes of anxiety, disillusionment, and the complexities of modern life.

Best Practices

• •Embrace Imperfection and Rawness: The brand's aesthetic isn't about polished perfection. Copy can reflect this with a slightly unconventional, perhaps even abrupt, style.
• •Use Understated, Dark Humor: Incorporate wit that acknowledges anxieties and absurdities without being overtly slapstick or cheerful.
• •Speak to Introspection: Craft messages that resonate with internal thoughts, anxieties, and observations about the world.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy aligns with the distinct visual style of Vewn's artwork and merchandise designs. The words should feel like they belong in the same "world."
• •Be Authentic and Slightly Enigmatic: Avoid overly commercial or salesy language. The tone should feel genuine to the artist's voice, perhaps a little reserved but deeply personal, aligning with her "too shy" self-description.

Social Perception

Vewn is recognized within the animation community for her unique style and thematic depth, having worked on projects for Adult Swim and Netflix. She is seen as an artist who explores "disillusionment and anxiety."

Copy Examples

• •Embrace the void. Our 'Void Bunny Necklace' is here for when reality feels a bit much.
• •This 'No Future' hoodie: ironically cozy for contemplating the inevitable. Or just, you know, staying warm.
• •For those days when you're just trying to cope. The 'Cope Cat' is your furry little comrade in existential dread.
• •Our 'This Time is Different' shirt. Because sometimes, a little self-deception is the only way to get through Tuesday.
• •Lost in the sensory overload of modern life? So are we. Find a piece of the weirdly familiar at Vewn.online.