Brand Tone

Aspirational, Confident & Bold, Community-Focused, Direct & Stylish

Brand Values

• •Resilience
• •Confidence
• •Authenticity
• •Quality
• •Ambition/Success
• •Self-Expression

Best Practices

• •Infuse vocabulary and messaging with the brand values of resilience, confidence, authenticity, quality, ambition/success, and self-expression.
• •Use an empowering and active voice to inspire and motivate the target audience.
• •Avoid hesitant or overly passive language to maintain a confident and assertive tone.
• •Continue inviting audience design input to foster a sense of community and inclusivity.
• •Maintain consistent tone and messaging across all platforms to reinforce brand identity at every touchpoint.

Social Perception

Emerging Luxury Streetwear focused on a "Mindset" - Niche but Aspirational

Copy Examples

• •"Vestis Vicinity: A statement of confidence, resilience, and ambition."
• •"Our designs reflect the energy of those who never settle for less."
• •"Empowering individuals with style and confidence, creating high-quality fashion that not only looks good but also inspires success and self-expression."
• •"Luxury & Comfort: Experience premium streetwear designed for your journey to greatness."
• •"Own your journey with Vestis Vicinity. Out of Nothing."