Brand Tone

Empathetic & Supportive, Positive & Uplifting, Personal & Authentic, Creative & Whimsical, Approachable & Friendly

Brand Values

• •Mental Well-being & Healing
• •Creativity & Self-Expression
• •Joy & Positivity
• •Authenticity & Personal Connection
• •Nature & Beauty

Best Practices

• •Embrace Vulnerability (Authentically): Continue sharing snippets of the "why" behind the art, especially its connection to mental health and personal experience. This builds trust and resonates with the target audience.
• •Lead with Empathy and Positivity: Ensure that the language used is always supportive, understanding, and aims to uplift. Focus on the emotional benefits and the positive impact of the art.
• •Use Sensory and Emotional Language: Describe the art not just visually, but in terms of the feelings it evokes (e.g., "a wave of calm," "a burst of joy," "gentle whispers of hope"). This aligns with the art therapy aspect.
• •Maintain a Personal Touch: Even as the brand grows, keep the "artist mom" and personal journey elements present. Use "I" and "my" to reinforce that there's a real person and story behind the art. Address the audience directly and warmly (e.g., "lovely souls," "friends").
• •Be Consistent Across Platforms: While the website is currently inaccessible for this analysis, ensure that the tone established on Instagram (empathetic, positive, personal) is mirrored in website copy, product descriptions, email communications, and any future social media channels. Develop a simple brand voice guide if helpful.

Social Perception

Positive & Appreciative, Artist-Centric, Niche & Community-Focused, Trusted (within its community)

Copy Examples

• •Let these colors wash over you and bring a little pocket of peace to your day. 🌸 Each brushstroke is a wish for your well-being. Art for your heart and home. #VisionsOfVertigo #ArtTherapy #MentalWellnessJourney #ColorfulArt #HealingVibes
• •Invite the serenity of nature indoors with 'Whispers of the Wildwood.' This piece was painted during quiet moments of reflection, hoping to capture that feeling of calm the forest always offers. A perfect reminder to breathe and find your center. Printed on high-quality archival paper, ready to bring a touch of mindful beauty to your space. ✨ #ArtForMentalHealth #NatureInspiredArt #KarinaArtist #HomeDecor #MindfulLiving
• •Hello, lovely souls! I'm so excited to share a new collection of art, born from a season of growth and reflection. These pieces are all about finding the light, even on cloudy days. I hope they resonate with you and bring a spark of joy. As always, made with love and a sprinkle of art therapy magic. Come see what's new! [Link to Shop] #VisionsOfVertigo #NewArt #ArtistMom #CreativeHealing #JoyfulArt
• •Studio chaos and happy colors today! 🎨 Sometimes the process is messy, but there's so much joy in bringing these visions to life. Sending you all some creative energy! What are you creating today? #ArtInProgress #CreativeProcess #MentalHealthArt #ArtistLife #VertigosVisions
• •Have a special vision or a feeling you'd love to capture in art? Commissions are now open! Let's create a unique piece together that speaks to your heart and supports your well-being journey. Limited spots available. DM me to chat about your ideas! 💖 #CustomArt #ArtCommission #PersonalizedArt #HealingArt #VisionsOfVertigoByKarina