Brand Tone

Aspirational & Results-Oriented, Caring & Supportive, Positive & Encouraging, Clean & Trustworthy, Direct & Informative

Brand Values

• •Efficacy & Results
• •Quality & Safety
• •Customer-Centricity
• •Natural Beauty Enhancement
• •Simplicity & Practicability
• •Ethical Practices (Product Based)

Best Practices

• •Focus on Empowering Transformation: Frame product benefits around the positive transformation and confidence customers will gain (e.g., "unlock," "reveal," "achieve").
• •Emphasize "Clean" and "Caring": Consistently highlight key values like "vegan," "cruelty-free," "clinically tested," and the "caring community" aspect. Use words like "nourishing," "gentle," "safe."
• •Show, Don't Just Tell (with a personal touch): Incorporate testimonials and user experiences, mirroring the "REAL RESULTS FROM REAL PEOPLE" approach. Echo the founder's passion for solving genuine skincare concerns.
• •Maintain a Positive and Encouraging Voice: Use uplifting language. Even when addressing a problem (like sparse lashes), focus on the positive solution Veribelle offers. Phrases like "Say hello to..." can be effective.
• •Be Clear and Direct, Especially in Promotions: While aspirational, ensure calls to action and promotional details are straightforward and easy to understand, reflecting the clarity seen in their social media ads.

Social Perception

Positive for Product Efficacy, Seen as a Quality Product, Appreciation for "Clean" Aspects, Trustworthy for Results

Copy Examples

• •Headline: Unlock Your Natural Lash Potential. Reveal the longer, fuller lashes you’ve always dreamed of with Veribelle’s clinically tested Eyelash Growth Serum. Real results, naturally.
• •Social Media Post (Instagram): ✨ Transformation Tuesday! ✨ Swipe to see the incredible Veribelle difference. Our Lash & Brow Enhancing Growth Serum is packed with nourishing, vegan ingredients to help you achieve the bold brows and luscious lashes you deserve. #VeribelleBeauty #LashGoals #BrowTransformation #CleanBeauty
• •Email Subject Line: Tired of sparse lashes? Your journey to fuller beauty starts here. Body Snippet: At Veribelle, we understand the quest for naturally beautiful lashes and brows. That’s why our founder, Trina Fiala, poured her passion into creating a solution that’s both effective and kind to your skin. Experience the Veribelle difference – where real results meet clean, caring ingredients.
• •Product Description Snippet: More than just a serum, it’s your daily dose of confidence. Veribelle’s Eyelash Growth Serum is formulated with hyper-clean, concentrated actives to fortify and enhance your natural lashes from root to tip. Cruelty-free, vegan, and made with love in the USA.
• •Promotional Ad Copy: Invest in Your Radiance. For a limited time, experience the Veribelle glow with our special offer. Achieve visibly longer lashes and fuller brows with our customer-loved serum. Because you deserve beauty that’s both real and responsible.