Tono de Marca

Edgy, Bold, Authentic, Culturally Proud, Casual, and Direct

Valores de Marca

• •Cultural Heritage/Identity
• •Authenticity/Originality
• •Street/Urban Culture
• •Exclusivity/Scarcity (Potential Value)

Mejores Prácticas

• •Understand your audience: Streetwear consumers, often younger, appreciate brands that 'get' them.
• •Emphasize cultural pride and identity: Reinforce identity and pride through your messaging.
• •Maintain consistency across platforms: Adapt the expression of the tone to the platform, but the underlying personality shouldn't change.
• •Use informal and direct language: Speak directly to your audience in a way that feels authentic and relatable.
• •Showcase authenticity and originality: Highlight what makes your brand unique and connected to its roots.

Percepción Social

A brand that is authentic, culturally proud, and deeply rooted in Mexican heritage, specifically Veracruz, while embracing modern streetwear aesthetics. It appeals to a younger, style-conscious audience that values individuality and cultural expression.

Ejemplos de Copy

• •Represent Veracruz: From Veracruz to the world, our designs are made to showcase our roots.
• •Street style with a soul: Clothes that tell a story and represent who we are.
• •Urban meets cultura: Blending modern streetwear with Mexican heritage.
• •Wear your pride: Express your identity with our bold and authentic streetwear.
• •Rooted in Veracruz: Streetwear that pays respect to Mexican culture.