Brand Tone

Trendy, current, and customer-centric.

Brand Values

• •Style & Fashion-consciousness
• •Customer Empowerment & Confidence
• •Quality & Satisfaction
• •Affordability
• •Convenience

Best Practices

• •Focus on fashion-related messaging to reinforce core brand identity.
• •Highlight the 'latest fashions' aspect in all communications.
• •Emphasize customer empowerment and confidence through style.
• •Showcase the seamless shopping experience and satisfaction guarantee.
• •Maintain an on-trend and current tone in all copywriting.

Social Perception

A go-to source for trendy, affordable fashion that empowers customers to express their unique style with confidence.

Copy Examples

• •Step into the spotlight with our latest fashion drop! Be the best, most confident you.
• •Get the look you love with our new collection – designed to empower your style.
• •Experience fashion-forward style with a 100% satisfaction guarantee. Shop now!
• •Fast shipping across the UAE brings the latest trends right to your door. Shop now!
• •Affordable fashion that doesn't compromise on style. Upgrade your wardrobe today!