Brand Tone

Inspiring, Nurturing, Professional, Accessible & Welcoming, Passionate

Brand Values

• •Diversity and Inclusion
• •Positive Impact
• •Quality
• •Storytelling
• •Empowerment
• •Creativity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Inspiring, Nurturing, Professional), key vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize Your Values: Ensure all copy, whether for marketing, social media, or author communication, reflects Teal Butterfly Press's core values of diversity, positive impact, and quality. Let these values guide the message.
• •Know Your Audience(s): Tailor the copy slightly for different audiences (readers, authors, parents, educators) while maintaining the core inspiring and professional tone. For example, author communications can be more focused on partnership and support, while reader communications focus on the joy and impact of the books.
• •Focus on "Inspire, Educate, Entertain": Use these three pillars as a checklist when crafting copy. Does the text achieve at least one of these aims? Does it do so in an uplifting and engaging way?
• •Review and Refine Consistently: Regularly review website copy, social media posts, and other communications to ensure they align with the established brand tone. Get feedback and be willing to adjust as the brand evolves, but always keeping the core identity intact.

Social Perception

Readers: Likely perceive Teal Butterfly Press as a source of thoughtful, engaging, and positive books, especially those seeking diverse narratives. Authors: May see it as a supportive independent publisher that values unique voices and is committed to bringing meaningful stories to market. The "award-winning" aspect would add to its credibility. Industry: Likely viewed as a niche or boutique publisher focusing on specific values, contributing positively to the literary landscape.

Copy Examples

• •Website Homepage Banner: "Discover Your Next Favorite Story. At Teal Butterfly Press, we publish award-winning books that inspire, educate, and celebrate diverse voices. Open a book, open your mind."
• •Social Media Post (New Release): "🦋 New Release! Dive into [Book Title], a captivating tale that [mention key theme, e.g., 'champions courage and friendship']. Perfect for readers seeking stories with heart and meaning. Explore [Author's Name]'s brilliant new world. #TealButterflyPress #NewBook #DiverseReads #[RelevantGenre]"
• •Author Call/Submissions Page: "Share Your Voice. Teal Butterfly Press is dedicated to discovering and nurturing unique stories that reflect the richness of our world. If you have a manuscript with a positive message and a compelling narrative, we'd love to hear from you. Let's bring inspiring books to life, together."
• •Email Newsletter Snippet (About the Press): "More Than Just Books: At Teal Butterfly Press, we believe every story holds the power to connect and uplift. That's why we're committed to publishing award-winning titles that carry positive messages and champion diverse perspectives. Join our community of readers and writers who are passionate about the magic of storytelling."
• •Product Description (for a children's book): "Spark a lifelong love for reading with '[Book Title]'! This beautifully illustrated story [briefly describe plot/theme e.g., 'teaches the importance of kindness and understanding through relatable characters and a gentle narrative']. A heartwarming addition to any young reader's bookshelf, brought to you by Teal Butterfly Press – where inspiring stories take flight."