Tono de Marca

Aspirational & Trendy, Confident & Expressive, Quality-Conscious (with a focus on accessibility), Storytelling & Timeless (for specific collections)

Valores de Marca

• •Style & Trendiness
• •Quality & Durability
• •Self-Expression & Individuality
• •Accessibility (Potentially)
• •Craftsmanship & Passion (for premium lines)

Mejores Prácticas

• •Highlight Unique Selling Propositions (USPs) Consistently: Whether it’s the lifetime warranty, hypoallergenic materials, handcrafted quality for specific lines, or on-trend designs, weave these USPs into your copy naturally and regularly.
• •Maintain Consistency Across All Channels: Ensure your website copy, product descriptions, social media posts, email marketing, and any customer service interactions reflect the same brand personality and values for a cohesive brand experience.
• •Focus on Visual Appeal: Given the brand's strong presence on Instagram and TikTok, prioritize high-quality visuals that showcase the jewelry in a desirable and engaging way.
• •Incorporate User-Generated Content: Encourage customers to share photos and videos of themselves wearing Vellar jewelry. This can build trust and authenticity.
• •Respond to Customer Feedback: Actively monitor reviews and social media comments, addressing any concerns promptly and professionally. This demonstrates a commitment to customer satisfaction.

Percepción Social

Trendy, fashionable, high-quality, accessible, confident, expressive.

Ejemplos de Copy

• •Express yourself with the Double Layer Bamboo Bracelet – Style & Individuality Redefined.
• •Find your spin.
• •Love, beautifully packaged.
• •Discover timeless elegance in our Fine Jewelry collection, crafted with extreme passion.
• •Shine bright with our chunky gold jewelry – the ultimate maximalist statement.