Brand Tone

Professional and Sophisticated, Expert and Trustworthy, Elegant and Refined, Caring and Client-Focused, Modern yet Respectful of Tradition

Brand Values

• •Quality and Craftsmanship
• •Expertise and Skill
• •Customer Satisfaction
• •Holistic Beauty
• •Professionalism
• •Elegance and Style
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., sophisticated, expert, warm, precise), key vocabulary to use and avoid, and provide examples. Share this with anyone creating content.
• •Always Prioritize Clarity and Professionalism: Even when aiming for a more relaxed tone in certain contexts (like a blog), ensure the language remains clear, grammatically correct, and reflects the salon's high standards. Avoid overly casual slang or jargon that clients may not understand.
• •Focus on Client Benefits and Solutions: Frame your services and products around how they help the client achieve their desired look, feel more confident, or solve a hair concern. Use "you" and "your" to make it client-centric.
• •Let Expertise Shine Through, Subtly: While conveying expertise is crucial, avoid overly technical language unless explaining a specific benefit. Instead, demonstrate expertise through the quality of advice, the description of techniques (simplified for clients), and the beautiful results showcased.
• •Ensure Visuals and Text Align: The tone of your copywriting should match the aesthetic of your visuals (photos, videos, website design). If your imagery is elegant and high-end, your copy should reinforce that, not contradict it with overly casual or mismatched language. Consistency across all touchpoints builds a strong, recognizable brand.

Social Perception

High-End/Premium Salon, Skilled Stylists, Relaxing and Luxurious Experience, Trustworthy for Special Occasions, Fashion-Forward, Good for Specific Needs

Copy Examples

• •YUKI Tokyo: Where Artistry Meets Hair. Discover Your Signature Style.
• •Experience vibrant, lasting color tailored to your unique complexion and style. Our expert colorists use premium products to achieve a flawless, healthy-looking finish. Book your transformation.
• •Elegance defined. ✨ Our bridal team at YUKI Tokyo crafts timeless looks for your most cherished moments. Entrust us with your dream wedding hair. #YukitokyoBridal #TokyoWedding #BridalHair #JapaneseBride
• •Revitalize Your Scalp, Rejuvenate Your Hair. Learn the secrets behind our renowned head spa treatments and how they create the perfect foundation for beautiful hair. Read more on the blog.
• •Maintain Salon-Perfect Hair at Home. Enjoy 15% off our curated selection of professional hair care products, recommended by YUKI Tokyo stylists. Shop now for radiant results.