Brand Tone

Modern & Stylish, Practical & Functional, Quality-Conscious & Value-Driven, Helpful & Customer-Oriented, Confident & Direct

Brand Values

• •Quality
• •Modernity & Aesthetics
• •Functionality & Practicality
• •Affordability/Value
• •Customer Satisfaction
• •Transparency

Best Practices

• •Always Emphasize Modern Aesthetics & Functionality
• •Highlight Quality Materials and Craftsmanship with Value
• •Maintain a Helpful and Approachable Voice
• •Use Visual Language
• •Be Consistent Across All Platforms

Social Perception

Positive Customer Feedback, Appreciation for Design, Seen as a Provider of Modern Kitchen Solutions, Local Polish Brand with Wider EU Reach

Copy Examples

• •Headline: Elevate Your Kitchen: Modern Sinks, Timeless Quality. Body: Discover Velazo – where innovative design meets everyday functionality. Our high-quality stainless steel sinks are crafted to transform your kitchen into a stylish and efficient hub, without breaking the bank. Experience the perfect blend of aesthetics and practicality.
• •Product Focus (Waterfall Sink): More Than a Sink, It's a Statement. Body: Introducing the Velazo Waterfall Sink – a masterpiece of modern engineering and design. Enjoy the convenience of dual water streams and the lasting beauty of PVD-coated stainless steel. Make every kitchen task a pleasure.
• •Value Proposition: Premium Quality, Accessible Price. Body: At Velazo, we believe a stunning kitchen shouldn't be a luxury. That's why we deliver high-grade, durable, and beautifully designed sinks directly from Warsaw to your home, ensuring you get the best without the premium markup.
• •Social Media Post (Image of a sleek Velazo sink in a modern kitchen): Caption: Design your dream kitchen around a Velazo sink. ✨ Modern lines, durable materials, and innovative features come together to create the heart of your home. What does your ideal kitchen look like? #VelazoSinks #KitchenInspo #ModernKitchen #HomeDesign #StainlessSteelSink
• •B2B Focus: Partner with Velazo: Quality Sinks, Seamless Supply. Body: Offer your clients the best in modern kitchen sinks. Velazo provides Polish-made quality, innovative designs, and attractive wholesale pricing with dedicated support for our B2B partners. Let's build beautiful kitchens together.