Brand Tone

rebellious, bold, artistic, and youthful

Brand Values

• •Respect
• •Inclusion
• •Authenticity
• •Artistic expression of the self
• •Rebellion
• •Freedom
• •Unity
• •individuality
• •challenging norms

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, tone (rebellious, artistic, youthful), core values, and specific language choices (e.g., words to use/avoid). This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Tailor the rebellious and artistic tone to resonate specifically with young individuals passionate about urban fashion, pop culture, and self-expression, as identified by the brand.
• •Be Authentic and Consistent Across All Channels: Whether it's a website banner, an Instagram caption, or a customer service email, the rebellious and artistic voice should be recognizable. Consistency builds trust.
• •Infuse Values into Messaging: Regularly weave in the brand's core values of rebellion, freedom, authenticity, and artistic expression into the copy. Don't just sell clothes; sell the 'movement' and the 'experience of art and obsession.'
• •Use Storytelling: Share stories (real or illustrative) that embody the brand's values of breaking paradigms and living boldly. Connect with the 'dreamers, the rule-breakers, and the creators' that Vermany aims to inspire.

Social Perception

polarized, with positive perception of unique, bold urban fashion style and negative perception/skepticism regarding legitimacy due to concerns about dropshipping, customer service issues, and manipulated reviews

Copy Examples

• •Normality is a paved road: comfortable to walk, but no flowers grow on it. Walk your own path. Wear Vermany.
• •This isn't just clothing. It's a statement. Your canvas for rebellion. Create your masterpiece.
• •They told you to fit in. We dare you to stand out. Vermany: Unapologetically You.
• •Own the streets. Define your style. Our latest drop is pure fire – art you can wear.
• •Engineered for the bold. Designed for the free. Fuel your individuality with the new Vermany collection.