Brand Tone

Gentle, Caring, Authentic, and Nature-Connected.

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Natural Beauty & Wellness
• •Authenticity
• •Customer Connection & Trust
• •Eco-consciousness

Best Practices

• •Maintain a consistent tone across all platforms, reflecting the brand's values of craftsmanship, individuality, and natural beauty.
• •Use descriptive language that evokes the senses and highlights the natural qualities of the stones and materials.
• •Emphasize the handmade aspect and the connection to the local atelier in Lyon to reinforce the brand's authenticity.
• •Incorporate calls to action that encourage personalization and self-expression, inviting customers to choose stones and create unique pieces.
• •Highlight the brand's eco-conscious practices, such as eco-responsible shipping and recyclable packaging, to appeal to environmentally aware customers.

Social Perception

Vatou & Soa is perceived as a brand that offers handcrafted, high-quality jewelry with a focus on natural materials and personalized experiences. Customers view the brand as authentic, eco-conscious, and dedicated to promoting individuality and self-expression through its unique designs. The brand is seen as trustworthy and caring, fostering a personal connection with its customers.

Copy Examples

• •Website: 'Each stone whispers something to you.'
• •Product Page: 'Jewel of tenderness and softness.'
• •Product Ad (Rose Quartz Earrings): 'Embrace the gentle whisper of affection with our Rose Quartz Heart Earrings.'
• •Facebook Ad: 'From our Lyon atelier to you – discover the soulful elegance of Vatou & Soa.'
• •Website: 'poetic creations to sublimate your style...or cultivate your inner energy.'