Brand Tone

Conscious & Ethical, Informative & Educational, Rooted & Traditional, Refined & Elegant, Purposeful & Empowering

Brand Values

• •Sustainability
• •Organic Principles
• •Ethical Production
• •Quality & Craftsmanship
• •Transparency & Education
• •Connection to Nature
• •Mindful Consumption

Best Practices

• •Develop a Brand Voice & Tone Guide: Clearly define the brand's personality, core message, "do's and don'ts" for language.
• •Use specific vocabulary related to sustainability, organic materials, and Indian craftsmanship (e.g., Ajrakh, Haldi Dye).
• •Explain why these values matter to the customer and the planet.
• •Reinforce the brand's authority and commitment to transparency by providing detailed information about materials and processes.
• •Listen to and Reflect Customer Language (where appropriate): Pay attention to how customers describe their experience with the brand and its products in reviews and feedback.

Social Perception

Positive for Eco-conscious Consumers, Seen as Authentic and Mission-Driven, Premium & Niche, Emerging Brand

Copy Examples

• •Choose fashion that feels good, inside and out.
• •Embrace a wardrobe that reflects your commitment to a healthier planet and enduring quality.
• •From eco-friendly fabrics to natural, skin-friendly dyes, join us in redefining fashion – one ethically crafted garment at a time.
• •Our naturally dyed kurtas and tunics are made for the modern man who values tradition, sustainability, and authentic style.
• •Explore sustainable sophistication.