Brand Tone

Natural & Pure, Caring & Nurturing, Artisanal & Handcrafted, Luxurious & Indulgent, Informative & Educational, Friendly & Approachable, Authentically Australian

Brand Values

• •Natural Ingredients & Chemical-Free Alternatives
• •Skin Health & Sensitivity
• •Quality & Craftsmanship
• •Customer Well-being
• •Sustainability & Environmental Responsibility
• •Community & Social Responsibility
• •Transparency & Education
• •Cruelty-Free

Best Practices

• •Emphasize Natural Origins: Always highlight the use of extra virgin olive oil and other natural, botanical ingredients. Use words like "pure," "natural," "handcrafted," "botanical," "chemical-free."
• •Maintain a Caring and Gentle Voice: Reflect the brand's heritage of creating products for sensitive skin. Use empathetic and nurturing language.
• •Evoke a Sense of Luxury and Indulgence: Describe the sensory experience of using the products – the feel, the fragrance. Use words like "luxurious," "indulge," "savour," "rejuvenate."
• •Be Informative and Authentic: Share the benefits of the ingredients and the story behind the brand. Avoid hype and maintain transparency.
• •Showcase the Australian Heritage: Subtly weave in the brand's Australian roots and commitment to local sourcing where appropriate.

Social Perception

Positive Customer Reviews, Trusted for Sensitive Skin, High-Quality Products, Enjoyable Experience, Ethical Brand, "Must-Visit" Destination, Growth and Recognition

Copy Examples

• •Headline: "Discover Nature's Secret for Radiant Skin. Experience Vasse Virgin." Body: "Crafted with the purest Australian extra virgin olive oil and a blend of delicate botanicals, our skincare is a gentle kiss for your skin. Nourish, soothe, and reveal your natural glow. Because your skin deserves the best nature has to offer."
• •Headline: "From Our Grove to Your Home: The Vasse Virgin Promise." Body: "It began with a mother's love, searching for a pure solution for her children's sensitive skin. Today, that same care and commitment to natural ingredients is in every Vasse Virgin product. Experience the gentle power of handcrafted olive oil skincare and gourmet delights."
• •Headline: "Indulge Your Senses. Nurture Your Skin." Body: "Elevate your daily ritual with Vasse Virgin's luxurious bath and body oils. Infused with pure essential oils and the goodness of Australian olive oil, each drop is an invitation to relax, rejuvenate, and pamper yourself. True skincare is a sensory experience."
• •Headline: "More Than Skincare, It's a Celebration of Nature." Body: "At Vasse Virgin, we believe in harnessing the earth's finest ingredients. From our sun-drenched olive groves to our handcrafted soaps and lotions, experience skincare that's as kind to the planet as it is to your skin. Naturally effective, consciously made."
• •Headline: "Taste the Goodness. Feel the Difference." Body: "Beyond our renowned skincare, explore Vasse Virgin's exquisite range of gourmet foods. From flavorful olive oils to delicious tapenades, each product is a testament to our passion for quality and natural ingredients. Bring the taste of the Margaret River region to your table."