Brand Tone

Direct, informative, and subtly value-oriented

Brand Values

• •Value
• •Accessibility
• •Transparency
• •Brazilian focus
• •Directness

Best Practices

• •Emphasize value propositions like discounts and free shipping in marketing copy.
• •Maintain a direct and informative tone when communicating important details, especially regarding shipping, refunds, and legal aspects.
• •Incorporate elements of transparency in operational explanations to build trust.
• •Balance value orientation with clear and concise communication to avoid sounding overly sales-y.
• •Focus on the Brazilian market by highlighting local benefits and addressing specific requirements (e.g., CPF).

Social Perception

A trustworthy e-commerce platform in Brazil that offers value for money on women's watches, operating with transparency and clear communication

Copy Examples

• •Aproveite! 5% de desconto pagando via Pix.
• •Frete grátis para todo o Brasil.
• •Para garantir a entrega, o CPF e nome do cliente devem corresponder aos dados de envio.
• •Devolução facilitada: 7 dias para devolver o produto, sem uso e na embalagem original.
• •Confira nossa Política de Reembolso para mais detalhes.