Brand Tone

Expert & Knowledgeable, Friendly & Approachable, Supportive & Empowering, Passionate & Enthusiastic, Reliable & Trustworthy

Brand Values

• •Customer-Centricity
• •Expertise & Quality
• •Empowerment & Enablement
• •Passion for Adventure & Sustainability
• •Integrity & Honesty

Best Practices

• •Continue to share real-world knowledge and passion for van life and off-grid systems. This authenticity resonates deeply.
• •Emphasize the family-run aspect and the 'real people' behind the brand in communications. Avoid overly corporate or impersonal language.
• •While highlighting technical proficiency (especially with Victron), ensure information is accessible to both experienced converters and newcomers.
• •Frame products and services not just as items for sale, but as tools and support systems that enable customers to achieve their van life dreams and overcome challenges.
• •Ensure the friendly, expert, and supportive tone is maintained on the website, social media posts, email communications, and any customer interactions. Regularly review content to ensure alignment.

Social Perception

Highly Respected Experts, Exceptional Customer Service, Source of Quality Products, Trustworthy Family Business, Enablers of Van Life Dreams

Copy Examples

• •Headline: Power Your Freedom. Custom Solar & Electrical Systems by Van Junkies. Body: Dream of endless horizons? Our expert team designs bespoke Victron-powered electrical systems to make your off-grid adventures a reality. Get your free design consultation today and hit the road with confidence! #VanLife #SolarPower #OffGridLiving
• •Headline: Don't Let Electrics Scare You! We're Your Friendly Van Conversion Experts. Body: Overwhelmed by wires? As a family-run business, we're here to help! From full solar kits to the smallest component, get honest advice and top-quality gear from people who actually use it. Let's build your dream van together. #VanJunkies #DIYVanBuild #CustomerService
• •Headline: Quality That Lasts The Miles. Victron Energy Specialists. Body: Invest in reliability for your home on wheels. Van Junkies are proud Victron Energy specialists, providing durable and efficient power solutions designed for the demands of the open road. Explore our range. #VictronEnergy #VanConversion #BuiltToLast
• •Headline: Your Adventure Starts Here. With Van Junkies Support. Body: Got a vision for your ultimate campervan? We provide the parts, the plans, and the passion to get you there. From pre-sales advice to after-sales support, we're with you every step of the way. What are you building? #VanJunkiesAdventure #ExpertAdvice #EcoFriendlyTravel
• •Headline: From Gosport to Global Adventures: Powering Your Journey, Sustainably. Body: We’re Van Junkies, your UK-based experts in transforming vans into eco-friendly havens. Specializing in off-grid solar, we help you reduce your footprint while maximizing your freedom. Discover sustainable travel. #OffGridExperts #SustainableLiving #CampervanLife