Brand Tone

Sophisticated Streetwear: A blend of highbrow artistic expression with a street-smart, non-conformist edge.

Brand Values

• •Originality and Artistic Expression
• •Counterculture and Non-Conformity
• •Individuality
• •Quality Craftsmanship
• •Intellectualism/Knowledge Seeking

Best Practices

• •Maintain a consistent blend of sophistication and streetwise attitude in all copy.
• •Highlight the handcrafted nature and artistic expression behind the designs.
• •Use inclusive language that fosters a sense of belonging for those who identify with the brand's values.
• •Emphasize the brand's commitment to originality, counterculture, and non-conformity.
• •Incorporate subtle nods to intellectualism and the pursuit of knowledge.

Social Perception

A brand that celebrates individuality, artistic expression, and non-conformity within a sophisticated streetwear aesthetic.

Copy Examples

• •"Handcrafted designs born from a love of art, fashion, and counterculture."
• •"Embrace your unique blend of savage and sophisticated."
• •"Original art prints and apparel for the discerning individual."
• •"Join the Vandllz community – where art meets the streets."
• •"Shop Now, Pay Later and express your individuality."