Brand Tone

friendly, customer-oriented, and value-focused

Brand Values

• •Customer Satisfaction: Prioritizing a positive customer experience, including responsive customer service and addressing issues.
• •Value for Money: Offering good quality products at competitive prices.
• •Quality: Emphasizing the use of good materials and print quality.
• •Personalization & Memories: Helping customers preserve and display their cherished memories through personalized products.
• •Accessibility: Making the process of ordering custom prints easy and offering convenient payment and delivery options.

Best Practices

• •Develop Clear Brand Voice Guidelines: Document your brand's personality, tone (e.g., friendly, helpful, enthusiastic), and key messaging points. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to and tailor your language to resonate with them while staying true to your brand's core values.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, emails, or customer service interactions, the tone should feel familiar and reflect the same brand personality.
• •Focus on Benefits and Solutions: Highlight how your products (canvas prints) help customers preserve memories, enhance their homes, or provide thoughtful gifts, emphasizing value and ease.
• •Review and Refine Regularly: Periodically review your content to ensure it aligns with your brand voice and values, and adapt as your brand evolves or as you learn more about your audience's preferences.

Social Perception

Value Canvas Prints is generally perceived positively by customers who appreciate the balance between quality and price. They are seen as a good option for creating personalized home decor and gifts. The quick service and customer support also contribute to this positive perception. While some minor quality concerns or transit-related damages have been noted, the company's willingness to resolve these issues is often highlighted.

Copy Examples

• •Headline: "Your Memories, Beautifully Displayed. Great Value Canvas Prints." Body: "Don't let those precious moments stay hidden on your phone. Transform your favorite photos into stunning canvas art that brings your walls to life. Quality prints, friendly service, and prices that make you smile. Order yours today!"
• •Social Media Post (with a customer photo): "We LOVE seeing your cherished memories transformed into beautiful canvas prints! 😍 Look at this stunning piece sent in by [Customer Name]. Ready to create your own? It's easy and affordable! Link in bio. #ValueCanvasPrints #PhotoCanvas #HomeDecor #MakingMemories"
• •Email Subject: "Brighten Your Home with Memories (and a Special Offer!)" Body: "Hi [Customer Name], turn your favorite snaps into gallery-worthy canvas prints! For a limited time, enjoy [Discount/Offer] on all our canvases. It's the perfect way to add a personal touch to your space or give a heartfelt gift. Click here to start creating!"
• •Product Page Snippet: "Quality You Can See, Prices You'll Love. Each canvas is printed with care and stretched on a sturdy pine frame, ready to hang. We even check every image by hand to ensure it looks its best! Because your memories deserve it."
• •Retargeting Ad: "Still thinking about that canvas? 😉 Your photos deserve to be shown off! With our easy ordering and fast, free UK delivery, creating your dream wall art is simpler than ever. Plus, get [Reminder of Offer/Benefit]. Don't wait, bring your memories home!"