Brand Tone

Professional, Expert, Client-Focused, Efficient, Reassuring and Trustworthy

Brand Values

• •Expertise & Professionalism
• •Client-Centricity
• •Efficiency & Modernity
• •Transparency & Integrity
• •Growth & Adaptability

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (Professional, Expert, Client-Focused, Efficient, Reassuring) with examples of do's and don'ts for all written communication.
• •Prioritize Clarity and Precision: In a field like surveying, accuracy is paramount. Ensure all copy is unambiguous, uses correct terminology, and clearly explains complex processes to clients.
• •Emphasize Expertise with Approachability: While showcasing RICS credentials and experience, maintain a helpful and accessible tone. Avoid overly jargonistic language where possible, or explain it clearly.
• •Highlight Client Benefits and Outcomes: Frame services around how they help the client (e.g., "secure your property's future," "make informed decisions," "achieve the best possible terms").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in emails, on LinkedIn, and in any client-facing documents is aligned. Regularly review content to ensure it reflects the defined brand voice. While Instagram and Twitter are currently less active, any future engagement should also align.

Social Perception

Positive (among clients and partners), Limited Broader Public Awareness

Copy Examples

• •Website Hero Slogan: "Expert RICS Valuations & Lease Extensions. Clear, Fast, Client-Focused Advice for Your London Property."
• •Service Page Intro (Lease Extensions): "Navigating your lease extension can be complex. At Capital Value Surveyors, our RICS-accredited experts provide clear, actionable advice and efficient service, ensuring you achieve the best possible terms. Secure your property's future with confidence."
• •Social Media Post (LinkedIn - Case Study): "Delivering precise valuations swiftly is key in today's market. Discover how our adoption of cutting-edge tech like Aprao, combined with our team's deep expertise, helped a recent client secure favorable terms on a multi-unit development. #PropertyValuation #CharteredSurveyors #LondonProperty #Efficiency #ClientSuccess"
• •Email Signature Snippet: "Capital Value Surveyors: Your Trusted Partner for RICS Regulated Property Valuations and Leasehold Advice. Professional. Efficient. Transparent."
• •"Why Choose Us?" Blurb: "When you need an accurate property valuation or expert lease extension advice, choose Capital Value Surveyors. We combine decades of RICS-certified experience with a modern, client-first approach. Expect transparent communication, efficient processes, and results you can trust."