Brand Tone

Passionate & Dedicated, Craftsman-like & Authentic, Expert & Knowledgeable, Direct & Proud (of American Made)

Brand Values

• •Quality Craftsmanship
• •Historical Authenticity
• •Functionality & Durability
• •Customer Service & Integrity
• •Made in the USA

Best Practices

• •Emphasize 'Hand-Crafted' and 'Authentic': Consistently use terms that highlight the manual skill, traditional methods, and genuine materials involved (e.g., 'hand-finished,' 'forged in-house,' 'top-grain leather,' 'historically inspired,' 'battle-ready').
• •Tell the Story of Craftsmanship: Incorporate the narrative of the father-son team, their Texas workshop, and their passion for bringing history to life. This personal touch reinforces dedication and expertise.
• •Showcase Material Quality and Process: Be specific about the types of steel used (e.g., 6150, 5160 high carbon steel) and briefly mention key processes like heat treatment or leather dyeing. This appeals to knowledgeable customers and builds trust.
• •Maintain a Tone of Passionate Expertise: Write with confidence and a clear love for the craft. Avoid overly casual or flippant language. The tone should reflect the seriousness and artistry of sword making.
• •Be Direct and Transparent (especially regarding expectations): While highlighting quality, also ensure clarity on aspects like lead times (as noted on their site 'Current Work Queue is 8 to 12 months') to manage customer expectations, reflecting the 'commitment to standing behind our product.'

Social Perception

Positive for Product Quality, Highly Regarded Scabbards, Appreciation for Craftsmanship, Concerns about Wait Times & Communication, Seen as Good Value (for the total package), Evolving Brand

Copy Examples

• •Forged in Texas, Honed by History. Valiant Armoury: Real Swords, Enduring Craftsmanship. Feel the legacy in your hands. Each Valiant Armoury sword is born from a passion for history and a dedication to authentic, battle-ready quality. Hand-finished by our family, for yours. Explore the collection.
• •More Than Steel: It's a Valiant Legacy. From the fire of the forge to the detailed stitching of our hand-made leather scabbards, every Valiant Armoury piece is a testament to American craftsmanship and historical integrity. Own a functional work of art.
• •The Weight of History, The Balance of a Masterpiece. Our Craftsman Series swords, featuring blades forged from premium 6150 high carbon steel right here in our Texas workshop, offer unmatched performance and authenticity. Experience the Valiant difference.
• •Beyond Display. Beyond Expectation. Valiant Armoury. These aren't just replicas; they are fully functional, sharp medieval swords built with traditional techniques and modern precision. Complete with a hand-dyed, top-grain leather scabbard worthy of the blade it protects.
• •History You Can Hold. Quality You Can Trust. For over 18 years, Valiant Armoury has been dedicated to crafting exceptional medieval swords with an unwavering commitment to quality and customer satisfaction. Discover your blade.