Brand Tone

Minimalist & Elegant, Authentic & Approachable, Quality-Focused & Sophisticated, Calm & Understated

Brand Values

• •Simplicity
• •Quality/Craftsmanship
• •Sustainability/Ethical Sourcing
• •Timelessness
• •Individuality/Curated Selection

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality, key messaging themes, 'do's and don'ts' for language, and target audience. This ensures everyone creating content is aligned.
• •Focus on 'Why': Beyond describing what you sell, communicate the purpose and values behind the brand. This resonates more deeply with customers who share those values.
• •Use Consistent Vocabulary and Sentence Structure: If the tone is minimalist, use clear, concise sentences and avoid jargon or overly elaborate words. If it's more playful, inject humor consistently.
• •Tell Your Brand Story: Share the origins, inspiration, and the people behind the brand. This humanizes the business and builds connection.
• •Audit and Refine Regularly: Periodically review all brand communications (website, emails, any social media) to ensure the tone remains consistent and is still resonating with the target audience. Gather feedback if possible.

Social Perception

Stylish, modern, and conscious

Copy Examples

• •Homepage Welcome: Discover timeless essentials, thoughtfully curated in Stockholm. Pieces designed to simplify and elevate your everyday.
• •Product Description (e.g., for a sweater): Crafted from the finest merino wool, our signature knit offers enduring warmth and understated elegance. A simple luxury for seasons to come.
• •About Us Snippet: Valeria Stockholm began with a simple idea: to bring a touch of Scandinavian serenity and quality to your wardrobe. We believe in pieces that tell a story, crafted with care and designed to last.
• •Email Signup CTA: Join our community for thoughtful insights, early access to new arrivals, and a glimpse into the Stockholm way of life. Less clutter, more intention.
• •Social Media Post (if active): Embracing the quiet beauty of a Monday morning with our [Product Name]. How are you finding your moment of calm today? #ValeriaStockholm #ScandinavianStyle #MindfulLiving