Brand Tone

Professional & Expert, Reliable & Trustworthy, Sophisticated & Elegant, Caring & Hair-Conscious, Slightly Formal but Accessible

Brand Values

• •Quality & Durability
• •Innovation & Technology
• •Professional Expertise
• •Hair Health & Respect
• •Reliability & Trust
• •Swiss Heritage
• •Elegance & Design

Best Practices

• •Emphasize "Swiss Made" and Quality: Consistently weave in the Swiss origin and the associated attributes of precision, quality, and reliability. This is a key differentiator.
• •Balance Professionalism with Hair Care: While highlighting professional performance, always connect it back to the benefit of hair health and gentle styling. Use terms that convey care and respect for hair.
• •Highlight Innovation & Technology (Clearly): When mentioning technologies (e.g., "Sanify System," "eQ-AIRcontroller"), briefly explain the benefit to the user (e.g., "for a healthier salon environment," "for optimized airflow and energy efficiency").
• •Maintain a Sophisticated and Clean Language: Avoid overly casual slang or trendy jargon that might not align with the brand's established premium image. Keep the language polished, confident, and informative.
• •Show, Don't Just Tell (with a professional touch): Use testimonials from stylists (if available and authentic) and focus on the tangible results (e.g., "lasting styles," "reduced frizz," "enhanced shine") that users can expect, backed by the brand's expertise.

Social Perception

High-Quality & Premium, Durable & Long-Lasting, Professional Grade, Investment Piece, Trusted by Experts, Less Mainstream Hype

Copy Examples

• •Headline (Product Focus): Swiss Precision, Flawless Style. Experience the Valera Difference. Body: Engineered in Switzerland for professional-grade results, our latest hair dryer combines powerful airflow with intelligent heat control, ensuring a fast, healthy dry that respects your hair's natural beauty. Discover the art of Swiss hair care.
• •Social Media Post (Instagram - lifestyle focus): Image: Model with perfectly styled, shiny hair. Caption: Elegance is an attitude, and healthy hair is its foundation. With Valera, achieve salon-worthy radiance every day. #ValeraSwiss #HealthyHair #SwissMade #ProfessionalStyling #HairGoals
• •Website "About Us" Snippet: For over 65 years, Valera has been synonymous with Swiss excellence in professional hair care. We don't just make stylers; we engineer solutions for healthy, beautiful hair, trusted by stylists and cherished by users worldwide. Our commitment: Uncompromising quality, continuous innovation, and profound respect for hair.
• •Email Marketing (New Product Launch): Subject: Introducing the [New Product Name]: Innovation Meets Hair Perfection. Body: Dear [Customer Name], At Valera, we believe true style begins with hair health. That's why our Swiss engineers have meticulously crafted the new [New Product Name]. Featuring [Key Technology 1] for enhanced protection and [Key Technology 2] for unparalleled styling precision, it's more than a tool – it's your partner in achieving breathtaking results, effortlessly. Explore the next generation of Swiss hair care.
• •Facebook Ad (Problem/Solution): Headline: Tired of Heat Damage? Style Smarter with Valera. Body: Achieve your desired look without compromising hair health. Valera's advanced Swiss technology ensures even heat distribution and optimal temperature control, protecting every strand. Professionals trust us. Your hair will thank you. Learn more about our gentle-yet-powerful styling solutions.