Brand Tone

Approachable and Friendly, Educational and Informative, Encouraging and Empowering, Value-Oriented

Brand Values

• •Authenticity
• •Customer-Centricity
• •Accessibility & Affordability
• •Efficacy
• •Inclusivity (implied)

Best Practices

• •Always Be Approachable and Relatable: Use a conversational, friendly tone, especially on social media. Incorporate questions to engage the audience and use language that resonates with your target demographic (e.g., consider code-mixing where appropriate if targeting a multicultural audience like in Malaysia).
• •Educate and Empower, Don't Just Sell: Provide genuine value by sharing skincare knowledge, tips, and explaining ingredient benefits. This builds trust and positions the brand as an authority.
• •Emphasize Authenticity and Transparency: Consistently communicate the commitment to genuine products and honest reviews. If discussing ingredients, be clear and straightforward.
• •Highlight Value Proposition Clearly: Reiterate the balance of quality and affordability. This is a key differentiator mentioned by the brand.
• •Maintain a Consistent Message of Empowerment: Reinforce the idea of being "fearless and brave" in one's natural skin across all communications. The copy should make customers feel good about themselves and their skincare journey.

Social Perception

Positive for Product Efficacy (for some products), Trusted Skincare Advisor (especially in local market), Good Value, Relatable and Approachable, Concerns about Fakes (as highlighted by the brand)

Copy Examples

• •Ready to show the world your fearless, natural glow? ✨ Our Dailyglo Cleanser gently melts away the day, leaving your skin happy and hydrated. Because your skin deserves to feel as brave and beautiful as you are! #ValentSkin #NaturalGlow #FearlessSkin #SkincareRoutine
• •Skincare myth-busting time! 🕵️‍♀️ Is [common skincare myth]? We break it down! Plus, see how our Scarlex Brightening Serum with Niacinamide and Vitamin C tackles those stubborn dark spots. Real results, real talk. 😉 #ValentSkinTips #ScarlexSerum #SkincareEducation #ByeByeDarkSpots
• •Authentic Skincare, Amazing Prices. ✨ We believe everyone deserves happy, healthy skin. That's why Valent Skin brings you effective, original products (including our own tested line!) without breaking the bank. Your beauty journey starts here. #ValentSkin #AffordableSkincare #RealQuality
• •Join the Valent Skin family! 💖 From free beauty consultations to tips on tackling concerns like acne or dryness, we're here to support your skin journey. Discover our range, including the customer-fave Magic Bloom Lip Serum! What are your skin goals this month? Share below! 👇 #ValentCommunity #SkincareSupport #MagicBloomLipSerum
• •Unveil your most radiant self with Valent Skin's Scarlex Brightening Serum. Power-packed with Bakuchiol, Vitamin C, and Niacinamide, this gentle yet mighty formula works to visibly reduce hyperpigmentation and improve skin texture. Embrace your skin, fearlessly. #ValentSkinCollection #BrightenUp #EffectiveSkincare