Brand Tone

Aspirational & Trendy, Promotional & Urgent, Direct & Informative, Customer-focused, Casual & Engaging

Brand Values

• •Style & Fashion-consciousness
• •Quality & Comfort
• •Accessibility & Exclusivity
• •Customer Responsiveness
• •Modernity

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., Trendy, Confident, Playful, Approachable) and those it is not (e.g., Stuffy, Vague, Overly-formal). Provide examples of "say this, not that."
• •Know Your Audience, Platform by Platform: While the core brand voice remains, adapt the tone slightly for each platform. TikTok can be more informal and trend-driven with emojis, while website copy might be slightly more descriptive and benefit-oriented, and email more personalized.
• •Use Consistent Core Messaging: Reiterate key brand values like "style," "quality," and "new trends" across all communications, even if the specific wording varies. Slogans like "The style that walks with you" can be subtly woven in.
• •Focus on "You" and Benefits: Address the customer directly ("Your next favourite outfit," "Style that speaks about you"). Highlight how the products will benefit them (e.g., "elevate your look," "feel the difference") rather than just listing features.
• •Create a Visual and Verbal Style Guide: Ensure that the language used in copy complements the visual identity (logo, colors, imagery). A consistent look and feel, paired with a consistent voice, reinforces brand recognition and trust. Regularly review all content to ensure it aligns with these guidelines.

Social Perception

Emerging Online Retailer, Discount-driven, Limited Independent Feedback

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our new [Season] collection just dropped and it’s everything you’ve dreamed of. 🔥 Tap the link in bio to snag these looks before they’re gone! #ValegStyle #NewCollection #FashionObsessed #MustHave #ShopNow
• •🚨 WEEKEND ALERT! 🚨 Score up to 40% OFF your fave styles! 🛍️ From chic dresses to cool casuals, it’s time for a style refresh. Don’t wait – offer ends Sunday! 🏃‍♀️💨 #ValegFashion #Sale #LimitedTimeOffer #FashionDeals #StyleUpgrade #TikTokMadeMeBuyIt
• •VAleG: Style That Speaks. Discover curated collections of high-quality fashion designed for your everyday and every occasion. Feel the difference, love the look. #ValegQuality #TimelessStyle
• •👜 That bag everyone's talking about? It’s HERE. And for a limited time, get a special [Discount]% off! 😉 Elevate your accessory game with VAleG. Shop the [Bag Name] now! 👉 [Link] #ValegBags #IconicStyle #FashionStatement #TreatYourself
• •🔥 Hot Drops & Exclusive Deals Just For You From VAleG! 🔥 (Body: Hey Fashion Lover, Be the first to explore our latest arrivals and unlock special subscriber-only discounts inside. Your next favourite outfit is waiting! Shop VAleG.)