Brand Tone

Empathetic, caring, supportive, and empowering. Also informative and professional, with passion and dedication.

Brand Values

• •Dignity and Respect
• •Quality and Functionality
• •Inclusivity and Empowerment
• •Sustainability
• •Community and Support
• •Care and Empathy
• •Innovation

Best Practices

• •Lead with Empathy: Always approach content from a place of understanding the challenges and needs of the audience. Use language that is supportive, kind, and acknowledges their experiences.
• •Focus on Benefits, Not Just Features: While detailing the innovative features (e.g., "zippers on arms") is important, always tie them back to the tangible benefits for the user and caregiver (e.g., "facilitates the dressing process and prevents the child from having to undress entirely for medical examinations").
• •Uphold Dignity and Empowerment: Frame the narrative around enabling individuals, promoting self-esteem, and offering choices that reflect personal style, rather than focusing on limitations.
• •Be Authentic and Transparent: Share the brand's story and the inspiration behind it (Valter) where appropriate. Be open about materials, production processes, and the brand's commitment to sustainability.
• •Foster Community: Encourage interaction and sharing. Use inclusive language ("we," "us," "our community") and highlight platforms like the "Heart Space" group to reinforce the supportive nature of the brand. Regularly feature user stories (with permission) to build connection and trust.

Social Perception

VALE Designs is perceived as a highly specialized, mission-driven brand that genuinely cares about improving the quality of life for people with disabilities and their families.

Copy Examples

• •Headline: Dressing with Dignity, Designed with Love. Body: At VALE Designs, we believe everyone deserves to feel comfortable and confident in their clothes. Inspired by our own family, we create beautiful, adaptive clothing that makes dressing easier and life a little brighter. Discover a range where thoughtful design meets gentle care.
• •Headline: More Than Just Clothing – It's Freedom and Joy. Body: Experience the difference with VALE Designs. Our patented adaptive clothing, crafted from the softest sustainable fabrics, offers unparalleled comfort and ease. From probe-friendly bodysuits to easy-on trousers, we empower children and adults to embrace every day with confidence.
• •Headline: Crafted in Europe, Inspired by You. Body: Quality you can feel, functionality you can trust. VALE Designs brings you sustainably made adaptive wear, thoughtfully designed in Denmark and produced in Europe. We listen to our community to create solutions that truly make a difference. Join our Heart Space and share your story.
• •Headline: Because Every Detail Matters: Smart Adaptive Wear. Body: Tired of dressing struggles? Our innovative designs feature strategically placed zippers, easy snaps, and comfortable fits, making dressing quicker and gentler for both wearers and caregivers. Explore VALE Designs – where practicality meets beautiful, modern style.
• •Headline: Supporting Your Journey, Every Stitch of the Way. Body: VALE Designs is more than a brand; we're a community dedicated to enhancing quality of life. Our adaptive clothing is eligible for public subsidies in many EU countries, making supportive wear more accessible. Let us help you find the perfect fit for comfort, style, and empowerment.