Brand Tone

Friendly and Approachable, Inspiring and Aspirational (yet attainable), Enthusiastic and Playful, Quality-Conscious and Trustworthy, Service-Oriented

Brand Values

• •Quality: Offering carefully selected, quality brands.
• •Customer Experience: Striving to provide personal and pleasant service both online and in the physical store.
• •Joy and Inspiration: Helping customers find lovely items for everyday life and special occasions, making them feel good.
• •Finnish Heritage & Local Connection: Being part of the historic Vaihmalan Hovi manor and contributing to the local Lempäälä experience.
• •Responsibility: Touched upon in their blog regarding clothing care and making better fashion choices, suggesting an emerging value.

Best Practices

• •Know Your Audience, Speak Their Language: Continue to use a friendly, slightly enthusiastic, and positive tone that resonates with women looking for quality, stylish, and inspiring fashion. Incorporate Finnish for key phrases or hashtags when appropriate for the local audience.
• •Embrace the Story: Weave in the unique connection to Vaihmalan Hovi and the manor's charm where relevant. This differentiates the brand and adds an element of aspirational lifestyle.
• •Highlight Quality and Personal Touch: Consistently mention the quality of brands and the personal service aspect, whether online or in-store, to reinforce trust and value.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy matches the high-quality, inspiring, and often slightly romantic or idyllic imagery used, especially on Instagram and the website.
• •Stay Positive and Solution-Oriented: Frame product descriptions and interactions around how the items can bring joy, solve a wardrobe need, or enhance an occasion. Respond to queries with warmth and a helpful attitude.

Social Perception

Positive Association with Vaihmalan Hovi, Trusted Source for Women's Fashion, Appreciation for Style and Quality, Destination Shopping, Good Customer Service

Copy Examples

• •Instagram Post (New Arrivals): Hello, sunshine! ☀️ Fresh spring styles have just landed at Vaihmalan Putiikki! Discover beautiful dresses, light knits, and the perfect accessories to brighten your everyday. ✨ Which piece is calling your name? #VaihmalanPutiikki #Uutuuksia #KevätMuoti #FinnishFashion #StyleInspiration
• •Facebook Ad (General Brand Awareness): More than just a boutique, Vaihmalan Putiikki is an experience. Nestled in the heart of the beautiful Vaihmalan Hovi manor, we offer a curated selection of women's fashion from your favourite European brands. Visit us in Lempäälä or explore our treasures online! Your next favourite outfit awaits. #VaihmalanHovi #FashionBoutique #Lempäälä #ShopLocalFinland #QualityStyle
• •TikTok Video Caption (Try-On Haul): Obsessed with these new arrivals! 😍 Trying on a few of our faves today – which look should I wear this weekend? Let me know in the comments! 👇 #VaihmalanPutiikki #TryOnHaul #OOTD #Muoti #FinnishStyle #BehindTheScenes
• •Website Blog Snippet (Highlighting an item): The Perfect Transitional Jacket: As the seasons shift, find that one piece that effortlessly takes you from crisp mornings to sunny afternoons. Our latest collection features stunning jackets that blend style and practicality. Crafted for comfort and designed to turn heads. Explore the range and embrace versatile elegance. #WardrobeEssentials #FashionTip #VaihmalanStyle
• •Email Newsletter Subject Line (Sale Promotion): ✨ Lovely Finds, Special Prices! Your Vaihmalan Putiikki favourites are now on sale! ✨ (Email Body Excerpt): Discover timeless pieces and contemporary trends at delightful prices. From chic everyday wear to elegant occasion outfits, find something special that speaks to your style. Limited stock – shop your heart out!