Brand Tone

Empowering, Confident, Glamorous, Celebratory, Feminine, Figure-Focused, Trendy yet Classic, Approachable & Community-Oriented

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Ethical Production
• •Celebrating Women
• •Authenticity/Individuality
• •South African Pride

Best Practices

• •Use empowering language that uplifts and instills confidence.
• •Highlight the brand's commitment to ethical production and South African craftsmanship.
• •Showcase real women and their stories, emphasizing how Vada Online helps them feel confident and glamorous.
• •Incorporate the brand's mission to empower women and celebrate their important life moments.
• •Maintain a balance between trendy and classic styles, emphasizing the timelessness of Vada designs.

Social Perception

Vada Online is perceived as a brand that empowers women to feel confident and glamorous. It is associated with local fashion icons and is respected for its commitment to ethical production and South African craftsmanship. Customers see it as a brand that helps them celebrate important life moments and stand out with style.

Copy Examples

• •"Empowering women to exude confidence with every stitch."
• •"Designed in-house, ethically produced, and proudly made in South Africa by women for women."
• •"Accentuate your figure and embrace your femininity with our iconic figure-flattering styles."
• •"Command the room and celebrate your special moments in a Vada Online original."
• •"Feel powerful, stand out, and romanticize your celebratory moments with our signature designs."