Brand Tone

Informal, Engaging, Value-driven (emphasizing deals and accessibility)

Brand Values

• •Affordability
• •Convenience
• •Accessibility
• •Value
• •Community (potentially, if aligned with supporting small businesses)

Best Practices

• •Maintain a consistent tone across all platforms, adapting to each platform's specific style while staying true to core brand messaging.
• •Actively engage with customer feedback on platforms like Reclame Aqui to address concerns and build trust.
• •Highlight promotions like free shipping prominently, as indicated by existing marketing efforts.
• •Clearly identify the target audience (e.g., parents for children's products) and tailor messaging accordingly.
• •Use visuals that are consistent with the brand's tone and values, especially on platforms like TikTok and Instagram.

Social Perception

Accessible, Practical, and focused on providing value through affordable products and deals.

Copy Examples

• •"Frete grátis para todo o país! Compre o seu agora no link abaixo! ⬇️" (Free shipping nationwide! Buy yours now at the link below! ⬇️)
• •"UtilShop Para Niños: Os melhores produtos para seus filhos com entrega rápida!"
• •"Sempre Útil Shop: Apoiando pequenos negócios e trazendo inovação para você!"
• •"Não perca nossas ofertas exclusivas! Clique aqui e aproveite!"
• •"UtilShop: Sua loja de utilidades com os melhores preços e a qualidade que você merece!"