Brand Tone

Eco-conscious, Responsible, Caring, Gentle, Innovative, Modern, Convenient, Simple, Direct, Informative, Friendly, and Customer-Oriented

Brand Values

• •Environmentalism: Protecting the planet is a core message, with an emphasis on reducing plastic waste and using biodegradable ingredients.
• •Health and Safety: Concern for skin sensitivity and offering toxin-free products.
• •Convenience and Simplicity: Making laundry less of a hassle for busy people.
• •Effectiveness: The product is positioned as being as effective as traditional detergents.
• •Customer Satisfaction: Valuing customer happiness and support.
• •Innovation: Seeking better, more responsible ways to perform everyday tasks like laundry.

Best Practices

• •Maintain a Helpful and Solution-Oriented Voice: Frame the product as a solution to common frustrations (bulky packaging, harsh chemicals, environmental concerns).
• •Build trust through honesty, as seen in their 'About Us' and clear delivery information.
• •Highlight the eco-friendly aspects and benefits prominently.
• •Emphasize the convenience and ease of use of the product.
• •Showcase customer testimonials and positive reviews to build credibility.

Social Perception

A practical and eco-friendly alternative to traditional laundry detergents. Seen as a good solution for reducing plastic waste and for those with sensitive skin or who prefer eco-friendly products. Currently delivering a greener clean across France.

Copy Examples

• •The new way to do laundry: eco-responsible, biodegradable, and plastic-free!
• •Gentle formula for all skin types, safe for sensitive skin. Laundry made simple.
• •Our customers are satisfied. Our customer support is available to help you.
• •Ensemble, faisons la différence pour un avenir plus vert et plus propre (Together, let's make a difference for a greener and cleaner future).
• •We believe in a cleaner future, starting with your laundry basket.