Brand Tone

Stylish, confident, practical, and somewhat informal but reassuring.

Brand Values

• •Style & Personal Expression
• •Comfort & Quality
• •Versatility
• •Customer Satisfaction
• •Accessibility (of trends/luxury)

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your brand's personality (e.g., "Stylish," "Confident," "Approachable," "Knowledgeable but not patronizing"). Include what your brand *is* and *is not* (e.g., "We are trendy, but not superficial. We are confident, but not arrogant"). This serves as a guide for all content creators.
• •Know Your Audience, Adapt by Platform: While the core tone remains consistent, slight adjustments can be made depending on the platform and target segment. For example, TikTok might allow for more slang and emojis than a formal product page, but the underlying values of style and confidence should still resonate.
• •Create a "Word Bank" and "Style Guide": List preferred words, phrases, and even emojis that align with the brand tone. Also, specify words or tones to avoid. Include guidelines on grammar, punctuation, and sentence structure (e.g., short, punchy sentences vs. more descriptive ones).
• •Train and Align All Communicators: Anyone writing for the brand, from social media managers to customer service agents, should be trained on the brand tone and have access to the voice chart and style guide. Consistency across all touchpoints is key.
• •Review and Iterate: Regularly audit your content across all channels to ensure it aligns with the defined tone. Gather feedback (internal and, if possible, from customers) to see if the intended tone is being perceived correctly and make adjustments as the brand evolves.

Social Perception

Emerging Brand, Focused on Trends and Value, Online-Centric, Concerns about Legitimacy (Potential).

Copy Examples

• •Step into your spotlight. ✨ Our new collection is here to elevate your style and comfort, no matter the journey. Discover shoes that speak your language. #UseIzi #NewCollection #StreetStyle #ConfidenceInEveryStep
• •Unleash that 'main character' energy. 🔥 Our best-selling fragrances are your secret weapon for a 'banho de presença'. Get yours & smell rich! 😉 #UseIziBr #PerfumeTikTok #CheiroDeRico #MustHaveFragrance
• •Your Style. Your Comfort. Your Journey. UseIzi Footwear: Designed to inspire confidence with every step. Shop now for free shipping!
• •Still thinking about that scent? 😉 We get it, it's irresistible! Complete your UseIzi order and let [Perfume Name] be your new signature. Plus, enjoy secure checkout and our satisfaction guarantee. #UseIzi #SignatureScent #DontMissOut
• •Experience the perfect blend of head-turning style and cloud-like comfort. The iziAirKnit isn't just a sneaker, it's a statement. Breathable, supportive, and ready for anything your day throws at you. #UseIzi #ComfortAndStyle #DailyKick