Brand Tone

Empathetic, clear, and educational, but potentially confused due to name overlap.

Brand Values

• •Empowerment
• •Clarity
• •Practicality
• •Authenticity
• •Education

Best Practices

• •Document the core characteristics of your brand's tone (e.g., empathetic, empowering, direct), including 'words we use' and 'words we avoid.'
• •Share the brand voice guide with anyone creating content to maintain consistency.
• •Use language that resonates with the audience's specific pain points, aspirations, and level of marketing knowledge.
• •Avoid overly technical jargon unless explained simply to ensure accessibility.
• •Conduct regular audits of content to ensure adherence to the brand voice guide and make necessary adjustments.

Social Perception

Potentially diluted brand identity due to overlap with a shoe/perfume brand and multiple professionals with the same name. Needs clarification and strong differentiation.

Copy Examples

• •Unlock your marketing potential: A course designed for therapists by a therapist.
• •From overwhelmed to empowered: Master the online marketing skills you need to thrive.
• •Simple strategies, real results: Learn how to attract more clients and grow your practice.
• •Stop struggling with marketing, start connecting with your ideal clients.
• •Your journey to marketing mastery starts here. Enroll today and transform your practice.