Brand Tone

Empowering & Supportive, Aspirational & Results-Oriented, Friendly & Relatable, Positive & Upbeat, Direct & Sales-Oriented

Brand Values

• •Self-Esteem & Confidence
• •Transformation & Results
• •Quality & Effectiveness
• •Authenticity & Style
• •Customer Centricity

Best Practices

• •Prioritize "Empowerment" and "Confidence": Every piece of copy should aim to make the customer feel good about themselves and the possibility of positive change. Avoid language that could be perceived as shaming or overly critical of natural body shapes.
• •Speak the Customer's Language (Literally and Figuratively): Continue using Brazilian Portuguese primarily. Adopt an informal, friendly, and encouraging tone, especially on social media. Use emojis where appropriate to enhance warmth and relatability.
• •Focus on Benefits, Not Just Features: Instead of just saying "high compression," explain what that means for the customer: "Experience a beautifully defined waist and enhanced posture with our comfortable high-compression technology."
• •Incorporate Social Proof and Community: Regularly feature user testimonials, photos (with permission), and create engaging questions to foster a sense of community. Make customers feel like they are part of a supportive group.
• •Maintain a Balance between Aspirational and Achievable: While showcasing transformative results, ensure the language remains grounded and doesn't over-promise. Authenticity, as stated in their values, should be reflected in realistic expectations.

Social Perception

Positive (among users), Solution-Oriented, Focused on Aesthetics, Community-Oriented (on social media), Brazilian Brand

Copy Examples

• •Headline (Website/Ad): "Rediscover Your Confidence. Sculpt Your Dream Silhouette with Belly®."
• •Instagram Post Caption: "Ready to feel powerful in any look? ✨ Our Belly® shaper is the secret to that extra touch of confidence and a beautifully defined waist! Join thousands of women transforming their self-esteem. Tap to shop! #usebellybr #cintamodeladora #autoestima #transformação"
• •Product Description Snippet: "More than just a shaper, it's your daily partner in celebrating your curves. Designed for comfort and visible results, our Belly® modeling belt helps you feel secure and look stunning, effortlessly."
• •Email Subject Line: "Your Exclusive Peek: Feel the Belly® Transformation! ✨"
• •TikTok Video Idea Intro: "Want to know how I get this waistline with ANY outfit? 😉 Let me show you the magic of @usebelly.loja! #shapewear #definedwaist #bodyconfidence #bellyoriginal"