Brand Tone

Professional & Trustworthy, Helpful & Informative, Customer-Oriented & Friendly, Aspirational & Inspiring, Quality-Focused

Brand Values

• •Quality: 'USA Made Quality,' 'high-quality fabrics and construction,' and commitment to 'beautiful, high-quality window treatments.'
• •Customer Satisfaction: 'Expert Customer Service,' making the process 'easy,' and belief that 'everyone deserves to have beautiful...window treatments.'
• •Experience & Expertise: 'Over 40 years of experience in the custom drapery industry.'
• •American Made: '100% USA Made Quality.'
• •Ease & Convenience: 'Custom Curtains & Drapes Made Easy,' 'Free Shipping On All Orders.'
• •Family-Oriented: Mention of being a 'family-owned business.'

Best Practices

• •Always Emphasize Core Values: Consistently weave in keywords and phrases related to quality, 'USA Made,' customization, ease of service, and customer satisfaction in all communications.
• •Maintain a Helpful and Expert Voice: Provide valuable information, answer customer questions proactively (e.g., through blog posts, FAQs, detailed product descriptions), and position the brand as a knowledgeable resource in window treatments.
• •Use High-Quality Visuals with Complementary Text: Ensure that the aspirational and quality-focused imagery on social media and the website is matched by copy that speaks to elegance, craftsmanship, and the beauty of the products.
• •Be Professional yet Approachable: While maintaining a professional demeanor in terms of product information and service, use a friendly and approachable tone in customer interactions and social media engagement. Emojis can be used sparingly on platforms like Instagram to enhance friendliness.
• •Showcase, Don't Just Tell: Use customer testimonials, before & after photos (with permission), and detailed product stories to illustrate the quality and transformative power of the curtains, rather than just stating that they are high-quality.

Social Perception

Positive for Quality and Customization, Value for Service, Trust in 'Made in USA', Appreciation for Ease of Process

Copy Examples

• •Headline: Elevate Your Home with Expertly Crafted, USA-Made Custom Curtains. Body: For over 40 years, our family has been dedicated to bringing your vision to life with high-quality, custom curtains. Experience the difference true craftsmanship makes. Shop now for free shipping! (Tone: Professional, Quality-Focused, Trustworthy)
• •Headline: Your Dream Windows, Made Easy. Body: Designing custom curtains shouldn't be complicated. Our experts are here to guide you every step of the way, from selecting the perfect fabric to ensuring a flawless fit. Get started on your custom journey today! (Tone: Helpful, Customer-Oriented, Easy)
• •Headline: The Beauty of Bespoke. The Quality of American Made. Body: Discover our exquisite collection of custom curtains, all proudly made in the USA. Choose from a wide range of premium fabrics and styles to create window treatments as unique as you are. (Tone: Aspirational, Quality-Focused, Patriotic)
• •Social Media Post: Image: A beautifully lit room featuring US Curtains. Caption: Transform your space with the timeless elegance of custom drapery. ✨ Our USA-made curtains are crafted with the finest materials and attention to detail. What room are you dreaming of updating? #USCurtains #CustomDrapes #MadeInUSA #HomeDecor #InteriorDesign #QualityCraftsmanship (Tone: Aspirational, Engaging, Quality-Focused)
• •Email Subject: Bring Home Quality: Custom Curtains, Expertly Crafted in the USA Body: At US Curtains, we believe your home deserves the best. That's why we offer a wide selection of custom curtains, made with premium materials and the expertise that comes from 40 years in the business. Plus, enjoy free shipping on all orders! Explore our collections. (Tone: Professional, Quality-Focused, Value-Oriented)