Tono de Marca

Inspirational, Stylish & Modern, Helpful & Guiding, Quality-Conscious, Accessible

Valores de Marca

• •Self-Expression
• •Aesthetic Beauty
• •Quality
• •Inspiration
• •Accessibility to Art

Mejores Prácticas

• •Develop a Brand Voice Guide: Document Artorimo's tone (inspirational, stylish, helpful), core values, approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on 'You' (The Customer): Frame copy around the customer's desires, problems, and aspirations. Instead of 'We sell beautiful prints,' try 'Elevate *your* space with art *you* love.'
• •Tell a Story: Connect emotionally by weaving narratives around the art, its inspiration, or how it can transform a customer's home and mood. Highlight the story behind a collection or an artist if possible.
• •Use Consistent Language & Terminology: Whether it's product descriptions, blog posts, or customer service emails, the language should feel familiar and aligned with the established stylish and inspirational tone. For instance, consistently use terms like 'curate,' 'statement piece,' 'transform,' 'inspire.'
• •Review and Refine: Regularly audit website copy, marketing materials, and any customer-facing text to ensure it aligns with the brand voice. Get feedback and be willing to adjust as the brand evolves or as you learn more about your audience.

Percepción Social

Customers who purchase seem to appreciate the designs and the aesthetic addition to their homes. The reviews on their site show star ratings for products. The brand is perceived as a provider of trendy and varied wall art.

Ejemplos de Copy

• •Homepage Banner: 'Transform Your Walls. Express Your Style. Discover art that speaks to you at Artorimo.'
• •Product Description (Abstract Art): 'Unleash the power of interpretation with our 'Chromatic Dream' abstract print. Vibrant hues and dynamic forms to ignite your space and spark conversation. Curate a home that’s uniquely yours.'
• •Email Subject Line (New Collection): 'New Arrivals! Find Your Next Statement Piece at Artorimo ✨'
• •Blog Post Snippet (Social Media Ad): 'Don't just decorate, inspire. Our latest blog post shows you how to choose art that tells your story. Click to read and find your perfect Artorimo print!'
• •Instagram Caption (if they had an active one): 'Making your home a masterpiece, one print at a time. Which Artorimo piece is currently on your wishlist? #Artorimo #WallArt #HomeDecor #InteriorInspiration #ArtPrints'