Brand Tone

Enthusiastic and Passionate, Community-Focused and Friendly, Confident and Bold, Appreciative of Anime Culture, Quality-Conscious

Brand Values

• •Quality Craftsmanship
• •Passion for Anime and Pop Culture
• •Creativity and Self-Expression
• •Community Engagement
• •Customer Satisfaction

Best Practices

• •Embrace the Enthusiasm: Use exclamation points (judiciously), vibrant adjectives, and an energetic pace in your writing. Reflect the passion seen in your TikToks.
• •Speak the Language of the Community: Incorporate anime/gaming lingo where appropriate and relevant to the specific designs or promotions (e.g., "Plus Ultra," "Gear Up," "Unleash your inner hero").
• •Always Highlight Quality: Continuously reinforce the premium nature of the materials and the detail of the embroidery in product descriptions and general messaging.
• •Foster a Sense of Belonging: Address your audience directly, use inclusive language ("our community," "fellow fans"), and encourage interaction. Make them feel like part of the "URBN AX family."
• •Be Authentic and Approachable: Let the founders' passion (Leko & Lei) shine through. Maintain a friendly, helpful, and down-to-earth voice, even when promoting sales or new products. Respond to comments and DMs in a similar tone.

Social Perception

Highly Positive among Customers, Niche Appeal, Energetic and Engaging, Associated with Quality and Local Events

Copy Examples

• •Unleash Your Inner Hero! ✨ Rock your passion with URBN AX! Our premium embroidered anime tees & hoodies are crafted for legends like you. Quality that speaks, designs that roar. Shop the new collection now! #UrbnAx #AnimeMerch #QualityEmbroidery
• •🔥 THE WAIT IS OVER! 🔥 Season 6: THE BIG BANG has landed at URBN AX! 💥 Epic new designs, same insane quality. Don't just watch anime, WEAR the legend. Grab yours before they're history! 👉 www.urbnax.com
• •Your Vision, Our Thread. 🧵 Got a killer design? AX Customs by URBN AX brings it to life! From single pieces to bulk orders, get your custom embroidered or DTF printed gear made with passion and precision. Let's create something awesome together! DM us @URBNAX or visit our site!
• •Auckland, We See You! 👀 Catch the URBN AX crew at [Next Event Name]! We're bringing the 🔥 with exclusive drops and your favourite anime gear. Come say hi, grab some quality merch, and let's celebrate our love for anime! #UrbnAxCommunity #NZAnime
• •Rated 5 Stars for a Reason! ⭐⭐⭐⭐⭐ "This is officially the best quality graphic T-shirt I've bought!" - [Customer Initial]. Our fans are talking! Experience the URBN AX difference: vibrant embroidery, premium comfort, and designs that turn heads. Join the URBN AX family today!