Brand Tone

Sophisticated & Luxurious, Modern & Stylish, Aspirational

Brand Values

• •Quality Craftsmanship
• •Excellent Service
• •Sophisticated Design
• •Luxury & Exclusivity
• •Attention to Detail

Best Practices

• •Focus on 'Show, Don't Just Tell' - describe the elements that demonstrate quality, such as the origin of materials, specific tailoring techniques, and the handmade nature of products.
• •Maintain a sophisticated and luxurious tone by using high-quality language and evocative descriptions.
• •Emphasize the combination of traditional craftsmanship with modern and stylish design.
• •Use aspirational imagery and language to associate the brand with a desirable lifestyle and client confidence.
• •Highlight attention to detail in descriptions of tailoring and materials to reinforce the value of quality craftsmanship.

Social Perception

URBBANA is perceived as a high-end fashion brand for men that embodies quality craftsmanship, excellent service, sophisticated design, and luxuriousness. It caters to individuals who appreciate attention to detail, timeless style, and a confident, aspirational lifestyle.

Copy Examples

• •Experience the unparalleled luxury of our hand-stitched Italian leather jackets, crafted for the discerning gentleman.
• •Elevate your wardrobe with our bespoke suits, meticulously tailored to your exact specifications and reflecting timeless elegance.
• •Discover the perfect blend of tradition and innovation in our ready-to-wear collection, designed to make you look great and feel confident.
• •Indulge in the exquisite comfort of our Egyptian cotton shirts, featuring fine silk stitched details and unparalleled attention to detail.
• •Complete your ensemble with our handmade shoes, crafted in Spain using time-honored techniques and the finest materials.