Brand Tone

Inspirational & Sophisticated

Brand Values

• •Style & Design: A strong emphasis on aesthetics and current trends.
• •Quality: Offering well-made and durable products.
• •Comfort & Lifestyle: Promoting the idea that a well-decorated home enhances lifestyle.
• •Curation: Selecting a distinctive collection of items.
• •Customer Satisfaction: Aiming to provide a positive shopping experience.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, style, approved vocabulary, and "do's and don'ts" for communication. Share this with everyone who writes for the brand.
• •Know Your Audience: Understand who you are talking to. Tailor the language, references, and level of formality to resonate with your target demographic while staying true to the brand's core identity.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media, email marketing, ad copy, or customer service interactions. A customer should feel they are interacting with the same brand personality everywhere.
• •Train Your Team: Anyone responsible for creating content or communicating with customers (including customer service reps) should be trained on the brand voice and tone. Regular refreshers can be helpful.
• •Review and Iterate: Regularly review your copy across different platforms to check for consistency and effectiveness. Use A/B testing for ad copy or email subject lines to see what resonates best with your audience while maintaining the desired tone. Solicit feedback and be open to refining your brand voice as the brand evolves.

Social Perception

Customers likely appreciate the aesthetic appeal and the range of stylish products. They may see Urbanna as a source for unique or on-trend home items. Many may view Urbanna as an aspirational brand, admiring its style even if they don't frequently purchase.

Copy Examples

• •Instagram Post (Image: Beautifully styled living room with Urbanna products): "Craft your sanctuary. Discover curated pieces at Urbanna that transform your house into a home filled with elegance and comfort. #UrbannaHome #InteriorDesign #HomeDecor #LuxuryLiving"
• •Facebook Ad (Carousel of new arrival furniture): "New Arrivals: Elevate your space with Urbanna’s latest collection. Timeless design meets modern craftsmanship. Explore the lookbook and redefine your home. Shop now."
• •Email Subject Line (for a promotion): "Inspired Living Starts Here | Exclusive Savings Inside"
• •Product Description Snippet (for a vase): "An embodiment of artistry and refined taste, this ceramic vase from Urbanna adds a touch of understated sophistication to any room. Perfect for showcasing your favorite blooms or as a standalone sculptural piece."
• •Website Banner Text: "Urbanna: Where Design Meets Desire. Curated collections for a life beautifully lived."