Brand Tone

Modern & Edgy, Approachable & Authentic, Confident & Aspirational

Brand Values

• •Style & Individuality
• •Quality & Craftsmanship
• •Urban Inspiration
• •Community & Connection
• •Sustainability & Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Document your tone, style, approved vocabulary (and words to avoid), and grammar preferences. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, cultural references, and what resonates with them. Your tone should speak directly to them.
• •Be Consistent Across All Channels: Whether it's your website, social media, email, or customer service interactions, the brand voice should feel familiar and cohesive.
• •Tell a Story: Use your copy to weave a narrative around your brand and products. Connect with customers on an emotional level.
• •Review and Refine: Regularly audit your content to ensure it aligns with your brand voice and is achieving its communication goals. Solicit feedback if possible.

Social Perception

Trendy and In-the-Know, Reliable and Trustworthy, Authentic and Relatable, Innovative and Fresh

Copy Examples

• •Homepage Banner: Urbansensee: Your City. Your Style. Unleashed. Shop the latest drops in urban fashion and lifestyle essentials.
• •Product Description (e.g., for a graphic tee): Rep the streets with the [Product Name] tee. Bold graphics meet premium cotton for a look that’s as comfortable as it is C_ONFIDENT. This isn't just a t-shirt; it's a statement. #UrbanVibe #StreetStyle
• •Instagram Post: Concrete jungles & city lights. 🌃 Our new collection is inspired by the pulse of the metropolis. Tap to explore looks that move with you. #Urbansensee #CityLifeFashion #NewCollection
• •Email Subject Line: 🔥 Fresh In: Gear Up for Your Urban Adventures!
• •About Us Snippet: At Urbansensee, we believe style is a reflection of your environment. We're curating the best in urban-inspired apparel and goods that speak to the dynamic, ever-evolving spirit of city life. This is more than a brand; it's a lifestyle. #ThisIsUrbansensee