Brand Tone

Proud & Celebratory, Modern & Trendy, Community-Oriented & Inclusive, Youthful & Energetic, Authentic & Relatable, Confident & Bold

Brand Values

• •Cultural Pride
• •Authenticity
• •Modern Expression
• •Community
• •Self-Expression
• •Quality & Style

Best Practices

• •Consistently use relevant Punjabi words (like "Swag," "Jatti," "Singh," "Pind," "Vibe," "Punjabiyat") and phrases that resonate with the target audience, ensuring correct usage and context.
• •All copy should reflect a sense of pride in Punjabi culture. Avoid apologetic or overly explanatory tones; instead, assume the audience shares or appreciates this cultural understanding.
• •While rooted in culture, use contemporary slang and a conversational style that appeals to a younger, fashion-conscious demographic, but avoid anything that feels forced or inauthentic to the brand's core.
• •Frame products not just as apparel, but as tools for self-expression and a way to showcase cultural identity. Use words like "represent," "declare," "showcase," "embrace," "your story."
• •Ensure the copy always complements the visual style. If the visuals are bold and modern, the copy should be too. If a design is more intricate or traditional, the copy can lean into that aspect while still maintaining the overall brand energy. Consistency across product descriptions, social media, and ads is key.

Social Perception

Positive & Appreciative, Niche & Targeted, Fashionable & Relevant, Identity Affirming, Limited Mainstream Awareness (Potentially)

Copy Examples

• •Wear your roots. Rock your vibe. 🔥 Our new [Product Name] tee just dropped – blending pure Punjabi pride with that fresh street style you love. Cop yours now and rep the culture! Link in bio. #UrbanPanjabi #PunjabiSwag #NewCollection #DesiStreetwear #ProudlyPunjabi
• •More than just a hoodie, it's a statement. Crafted for comfort and designed with iconic Punjabi motifs, our [Product Name] hoodie lets you carry your heritage with modern flair. Bold, authentic, and undeniably you. Embrace the culture. Live the vibe.
• •🔥 Fresh Drops! Urban Panjabi Styles to Rep Your Roots. Hey [Customer Name], ready to upgrade your look with some authentic Punjabi flavour? We've just launched new designs that are all about celebrating our vibrant culture with a modern edge. Check them out and wear your pride!
• •Which new design screams 'YOU' the loudest? 🤔 [Image of Design A] vs [Image of Design B]. Vote now & let us know your fave! #UrbanPanjabi #CultureStyle #StreetVibes
• •Stop blending in. Stand out with Urban Panjabi. पंजाबियत (Pajābīyata) meets street style. Shop our collection of tees, hoodies, and accessories that celebrate your heritage with a fresh, modern look. Worldwide shipping available. Shop Now -> [Link]