Brand Tone

Inspirational & Storytelling, Conscious & Responsible, Calm & Serene, Cultured & Global, Appreciative & Respectful, Elegant & Modern (with a touch of rustic/minimalist)

Brand Values

• •Sustainability & Responsibility
• •Global Inspiration & Cultural Appreciation
• •Love for Nature
• •Conscious Consumption
• •Making the World Better
• •Authenticity & Craftsmanship
• •Inner Change & Self-Reflection

Best Practices

• •Emphasize Storytelling: Weave narratives around the inspiration behind products, the artisans, or the sustainable materials used. Connect with the 'why' behind each piece.
• •Integrate Values Naturally: Let keywords and concepts related to sustainability, global culture, nature, and conscious living flow organically within the copy, rather than feeling forced.
• •Use Evocative & Sensory Language: Describe textures, the play of light, the feeling a product evokes (e.g., 'serene,' 'calm,' 'vibrant,' 'earthy') to connect on an emotional level.
• •Maintain a Respectful & Appreciative Voice: Whether talking about nature, cultural techniques, or the customer, maintain a tone of respect, gratitude, and gentle encouragement towards a more conscious lifestyle.
• •Visual & Verbal Harmony: Ensure the copy complements the visual aesthetics of the brand – often calm, natural, and elegantly curated. The language should evoke similar feelings to the imagery.

Social Perception

Positive for Design & Aesthetics, Recognized for Sustainability Efforts, Seen as a 'Feelgood Brand', Quality Perception Varies, Trusted for Service

Copy Examples

• •Whispers of distant shores and ancient artistry, embodied in our Tummy A Vase. Crafted from recycled glass, each curve tells a story of renewal, bringing a serene, natural elegance to your urban sanctuary. Let its gentle form hold your favorite blooms, a daily reminder to embrace beauty in its purest, most conscious form.
• •Finding the extraordinary in the everyday. Our latest collection, born from global wanderings and a deep respect for nature's artistry, invites you to create a home that reflects your conscious spirit. Because true beauty lies in living thoughtfully. ✨ #UrbanNatureCulture #ConsciousLiving #GlobalInspiration #HomeSanctuary
• •At Urban Nature Culture, we believe the journey to a more beautiful world begins within our homes, and within ourselves. Inspired by Anne Marie Hermans' lifelong global explorations, we curate and create pieces that honor ancient crafts, cherish our planet, and bring a touch of nature's tranquility to your urban life. Step by step, we strive to make a difference.
• •Discover Conscious Craftsmanship: New Arrivals Inspired by the World, For Your Home.
• •Urban Nature Culture: Curating a world of sustainable style and mindful living, one beautiful object at a time.