Tono de Marca

Sophisticated & Elegant, Aspirational yet Accessible, Helpful & Informative, Warm & Welcoming (subtly), Curated & Discerning

Valores de Marca

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Inspiration
• •Curation
• •Customer Satisfaction
• •Individuality & Personal Expression

Mejores Prácticas

• •Develop a Brand Voice Guide: Internally document the key attributes of the Urban Manor tone (Sophisticated, Aspirational, Helpful, Curated, Elegant) with examples of "do's and don'ts" for language, sentence structure, and word choice.
• •Focus on "Elevated" Language: Use descriptive and evocative adjectives. Avoid overly casual slang or overly technical jargon. Strive for clarity and elegance in communication.
• •Emphasize Benefits and Lifestyle: Don't just describe features; explain how the products enhance the customer's home, lifestyle, or sense of well-being. Connect products to the idea of creating a beautiful, personal "manor."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always aligns with the sophisticated and curated aesthetic of the brand's imagery. If the image is luxurious, the copy should echo that.
• •Know Your Audience: Write for an audience that appreciates design, quality, and a touch of aspiration. Address them respectfully and intelligently, understanding their desire to create a stylish and comfortable living environment.

Percepción Social

A Go-To Source for Stylish Home Goods, Aspirational, Trustworthy for Quality, Boutique-like, Gift-Worthy

Ejemplos de Copy

• •Define your space. Discover Urban Manor — where curated design meets timeless quality. Elevate your home with pieces that tell your story. Shop the collection.
• •Breathe new life into your home this season. Our new Spring Collection has arrived, brimming with fresh designs and artisanal details, hand-picked to inspire your personal sanctuary. Explore what’s new at Urban Manor.
• •Indulge in unparalleled comfort and style. Our new cashmere-blend throws are more than just a layer; they're an invitation to unwind in elegance. Discover the art of cozy at Urban Manor.
• •Find a gift that resonates. From handcrafted ceramics to unique accent pieces, Urban Manor offers a curated selection for those who appreciate distinctive style and lasting quality. Give beautifully.
• •Weekend plans brewing? Whether it's hosting a brunch or enjoying a quiet morning, make it special. Our new artisanal coffee mugs are perfect for savoring those moments. How are you curating your weekend? #UrbanManorLiving #HomeStyle