Brand Tone

Inspirational & Motivational, Authentic & Raw, Confident & Ambitious, Resilient, Storytelling-focused

Brand Values

• •Authenticity: Staying true to oneself and one's experiences.
• •Perseverance: The importance of determination and not giving up in the face of adversity.
• •Inspiration: Using music as a tool to uplift and motivate others.
• •Connection: Building a meaningful relationship with the audience through relatable content.
• •Artistic Integrity: Valuing the craft of music and storytelling.
• •Growth/Journey: Emphasizing personal development and the process of achieving one's goals.

Best Practices

• •Always Lead with Purpose: Ensure every piece of copy, whether a song announcement or a simple social media update, ties back to the core values of inspiration, authenticity, and perseverance. Ask: 'What do I want my audience to feel or do after reading this?'
• •Speak Your Truth (The Artist's Truth): Use language that reflects the artist's genuine voice and experiences. Avoid overly corporate or generic phrasing. Share personal anecdotes or insights where appropriate to reinforce authenticity.
• •Focus on 'You' (The Listener): While sharing the artist's journey, frame messages to resonate with the listener's own aspirations, struggles, and triumphs. Use inclusive language like 'we' and 'us' to foster a sense of community.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual branding (e.g., images, video style). If the visuals are gritty and real, the copy should reflect that, not be overly polished or whimsical.
• •Consistency Across Platforms, Adaptability in Format: While the core tone and message should remain consistent, adapt the style and length of the copy to suit each platform. Instagram might be more about concise, impactful captions with strong visuals, while a Facebook post or blog entry could allow for more in-depth storytelling.

Social Perception

Relatable, Talented & Skillful, Emerging & Promising, Positive & Uplifting, Community-focused (potentially)

Copy Examples

• •They said it was impossible, so I turned up the volume. 🔥 New track 'Phoenix Rise' out now. This is for everyone who's ever been counted out. Let's show 'em what we're made of. Link in bio. #TheVision #PhoenixRise #NewMusic #HipHop #Motivation #NeverGiveUp
• •Every lyric comes from a real place. This journey ain't always been easy, but it's mine. Thanks for rocking with me and hearing my story. More than just music, it's a movement. What part of the story speaks to you? 👇 #OnlyTheVision #RealTalk #HipHopJourney #Authenticity #MusicHeals
• •ATL! Get ready to experience The Vision LIVE. Bringing that raw energy and a whole lot of new fire to the stage. This ain't just a show, it's a vibe. Grab your tickets and let's make some memories. [Link to tickets] #TheVisionLive #AtlantaHipHop #Concert #RealMusic
• •Official Music Video for 'Concrete Dreams.' This song is about grinding from the bottom, chasing that vision when no one else sees it. Remember, your current situation isn't your final destination. Keep pushing. Like, subscribe, and share if you feel this. 🙏 #TheVision #ConcreteDreams #OfficialVideo #Inspiration #KeepGoing
• •The Vision: Crafting soundtracks for the struggle and the triumph. Real stories, raw emotion, and a relentless pursuit of the dream. Music for those who dare to see beyond the ordinary. Join the movement. #TheVisionMusic #BeTheVision